Chinwag Insight: Psychology of Online Influence
In a sea of data and analytics the challenge is to find understanding. Following on from the psychology session during Social Media Week London is an expanded journey into the world of psychology and online influence.
This half-day conference takes place on Thursday 3rd May 2012 in central London featuring the leading thinkers in the space including Nathalie Nahai, winner of Social Media Week London's Speaker of the Week award.
- Conference Tickets:
£149* (Early Bird) SOLD OUT
includes half day conference (3rd May), notes, refreshments & networking drinks
- Session One: Personality, Behaviour & Emotion
featuring Nathalie Nahai (The Web Psychologist), William Higham (The Next Big Thing), Martin Talks (Draftfcb), Dr Barbie Clarke (Family Kids & Youth), Dr David Stillwell & Dr Stephen Haggard (Cambridge Personality Research)
- Session Two: Influence & Decision-Making in Practice
featuring Dr Stuart Battersby & Dr Matthew Purver (Chatterbox Analytics), Jonny Bentwood (Edelman), Elizabeth Kessick (JustGiving), Craig Sullivan (Belron®), chaired by Benjamin Ellis (SocialOptic)
The conference includes refreshments and a beverage or two, to oil the wheels of the post-conference networking.
The Psychology of Online Influence will explore:
How can psychometrics and other techniques help us understand audience?
Who influences who? And how? What are the real drivers and how to scale.
- Decision Making and Persuasion
Why do we click? What drives actions? Tackling decision fatigue.
How does psychology help us predict and learn from past activity?
- Intent & Aspiration & Inhibitors
Delving into the psyche to help learn what motivates and what inhibits.
Group bookings (3 or more from the same company) are available. Payment methods include: all major credit cards, Google Checkout, Paypal. For credit terms, please l [dot] macreadychinwag [dot] com (contact us).
Hear from the industry's leading thinkers and practitioners:
Big data provides ginormous quantities of information about user behaviour, analysing but interpreting this avalanche of information provides plenty of challenges for marketers. This event brings together the worlds of psychology, behavioural economics and statistical analysis to provide actionable insight.
Whilst ROI remains top of the agenda, raw analysis of the numbers only provides a top-line insight. The cream from this proverbial vat of data, is how people behave both individually, as a group and the dynamics of influence within these fluctuating groups.
Building on the debate from the first event, this half-day conference provides a chance to delve into the area in more detail with an exciting line-up of experts from both academic and marketing worlds, bringing together theory and practice with plenty of time to quiz the speakers.
Check out who's come along to the previous Psychology of Online Influence session...
King's College London
Macmillan Cancer Support
Manning Gottlieb OMD
Ogilvy & Mather
Red Bee Media
Scholastic Children's Books
University of Leeds
University of Roehampton
University of Westminster
Date: Thursday, 3rd May 2012
Time: 1.30pm - 6.00pm including refreshments & networking drinkies
Location: Design Council, 34 Bow Street, London WC2E 7DL
Audience: Senior Marketers from Brands, Retailers, Publishers & Agencies, Analysts, Psychologists
Queries, comments, suggestions? Anything we can help with, feel free to l [dot] macreadychinwag [dot] com (drop us an email) or call +44 (0)20 7183 2923.
Pic (cc) nerdabout.