Analytics is booming.
That’s $16.52bn booming, if you believe
But as marketeers sign-up to more and more tools to track
the behaviour of visitors to websites, they’re increasingly overwhelmed by the
data coming back.
We spent a morning at NESTA debating and demonstrating the relationship between people and digital memory, with an expert panel:
Sebastian Groes (Lecturer and Memory Network Researcher)
Holly Pester (Sound Poet)
Jon Silas (Lecturer in Psychology at the University of Roehampton)
Elad Ben Elul (The Album People)
Michela Magas (Scientific Director, MIReS: the future of music tech)
It began with an experiment on how we access and store data. The room was divided into two groups and each were presented with a series of words to process and then remember.
When I consider the world of PR, I see confidence and extroverts.
Shining the same torch on IT, I find shyness and diligence. The middle ground
of social media combines these two in a very unusual way that can produce
uncomfortable compromise or magnificent insight.
Some of the best traditional marketeers I’ve worked with
lose their confidence when asked to improvise on a live, conversational
platform - especially when bombarded with advice such as “keep it natural,
don’t sell, accept negativity”. Equally, those people I know who could recode
Facebook overnight shy away from using the interface they create, finding it
hard to trust their voice in an amphitheatre.
Let's get to 100.
Is there one thing you can't live without? We want to know about it! No we don't mean chocolate, we mean social tools.
If you didn't know we are compiling a list of all the social tools the world and the web have to offer, we started it, people are adding to it and it is coming along beautifully.
Nine and a half weeks means two things to us: a movie that’s very missable and a deadline which definitely is not.
If you want to submit an event for Social Media Week London, you have until 2 August 2013. Right now we have 20 submitted events - let’s double that number. You need nothing more than an idea or a work in progress.
Antony Mayfield from Brillaint Noise and Chris Schaumann from Nokia chat to Chinwag abour their “Design your Day” eBook. They focus on ways to adjust your day to get the most out of it.
What is the five-step design thinking process?
The five-step design thinking process is a simple model of the approach a designer might take to solving a problem:
The path to securing investment for your start-up can be steep, twisted and challenging, Darren Hamer decided to interview a veteran in this field, Mathias Plank , the founder of Sticky, the world’s first webcam based eye tracking platform (formerly known as Eyetrackshop).
Mathias was interviewed by Darren Hamer, (Managing Director UK, Sticky) where he outlines the path to securing investment for your start-up.
Simon Hill is founder of the idea management software company Wazoku.
Having worked with project management collaboration software and as an innovation consultant in past incarnations, Hill spotted that there was a missing piece of the puzzle when it came to ensuring that valuable ideas get a hearing and are not lost.
“There was a lack of cohesion early in the ideas process,” he told Chinwag. “Something was needed to work around projects which were worth pursuing.”
We are in the process of curating a list of all the social tools the web and the world have to offer.
Two heads are better than one and loads of heads are awesome! We have started the list off but we need you to help us by submiting all the social tools that help you do all the things you do on a day to day basis.
We thought that it would be a list that would be helpful for everyone, so save it, share it and submit. You know you want to.
As the saying goes, "many hands make light work". Don't know about light, but we can definitely promise exciting, enticing and engrossing roles working with the Social Media Week London team here at Chinwag.
Like the picture above, enthusiasm and inquisitiveness with a can-do, brainiac, professional approach is what we're after. Interested? Know someone? Check out the info below.