in 2000 by the Chinese search scientist and entrepreneur Robin Li, Baidu is now
China’s most popular search engine, taking a dominant ~80% share
of the overall market of mainland China.
Just like Google, high
rankings on Baidu is key to tapping the Chinese market. Below we investigate the differences between Baidu and Google, Here's what you need to know and 3 simple steps to improve your Chinese SEO.
The Growth Hacking methodology uses technology to quickly build and develop a business, utilising digital tactics for market research and marketing purposes. Despite one wag describing 'growth hacking' as the Shoreditch term for 'marketing', last week's SME Growth Hack event explored how to hack rapid business growth.
Employing cloud-based tools for management, Growth Hackers make the most of current innovations to allow entrepreneurs to test their business and change it rapidly. Raj Kotecha, MD of Creative Content Agency sat down with Chinwag's Dylan Fuller to discuss how to 'Hack the Global Marketing Platforms'. Here's the video:
The speed of your website is critical. According to one report for every second that a page takes to load, wave goodbye to 7% of sales and who can afford that? Visa Europe estimating £450m will be spent on Cyber Monday alone.
There's all sorts of clever tech solutions: cloud-based servers, cacheing, content delivery networks to name but a few. Surely good old-fashioned comments don't represent a website glue trap?
Social media speaker, author, wine buff and generally excitable marketing man-about-town Gary Vaynerchuk hits London for VaynerWorld, to launch his new book, 'Jab, Jab, Jab, Right Hook', on 12th December (10% discount for Chinwaggers)
In typically understated fashion Gary said, "I'm basically going put on the greatest event in London history! I don't give a crap about The Beatles, The Rolling Stones, The Clash or Beckham or whoever, not the single best business book event, the single... greatest... event!"
With a week between us and last week’s SME Growth Hack, now is a good time to reflect on what was learned, covered and uncovered. To do this, let’s have a quick look at the four pillars of the event.
If you were under the impression hacking was dodgy business - think again. Growth hacking is the rapidly expanding practice of discovering creative options to traditional marketing.
This coming week, on Nov 21, us at Chinwag and UKTI are excited to partner with Real Business, the UK’s first magazine for entrepreneurs and SMEs, to host SME Growth Hack - Build. Promote. Sell. Inspire. With Real Business aiming to aid business leaders in their day-to-day activities and decision- making, they are a great addition to any SME related events and we are happy to have them onboard.
What on earth is that in the picture? A biscuit? A sponge? Some kind of ancient artefact? A new type of Copper that's 10x more effective at cooling computers? Yup, that's right, the last one.
Developed by researchers at Liverpool University and brought to market by Versarien. CEO and Co-Founder Neill Ricketts tells the incredible story of startup to stock market in 18 months at Thursday's SME Growth Hack in London. Got your ticket?
Ed: When long-time Chinwag contributor, Jemima Gibbons, heard about the SME Growth Hack she kindly put together this blog post with 6 crucial questions to develop an SME's social media strategy. Excellent prep for the event. Got your ticket?
By definition, every company created in the last decade is a Digital Native. Or at least, it should be. If you’re a Millennial business, there’s absolutely no reason why you shouldn’t be using digital and social technologies effectively throughout your operations.
So - why aren’t you?
When Twitter conversations between brands ends up on Buzzfeed, does this represent the content marketer's highest honour or this year's trendiest marketing tactic has jumped the shark?
As the link inevitably made its way around the office there was enough chuckling to make me think it's very much the former.