Veteran marketing strategist, Mat Morrison (aka @mediaczar) and self-described "World's Oldest Living Social Media Guru unpacked what 'influencer' means for marketing campaigns in his recent Digital Shoreditch presentation. Here he investigates just how influential is Stephen Fry and a lot more...
These are the slides and the (highly idealised, improved and much more eloquent) script that went with them at my lightning talk today at Digital Shoreditch. In reality, there’s a lot more thought and attention in this post than there was in the talk.
<tl;dr> Google Adwords is a fantastic tool for the S of the SMEs and the giants of paid search advertising, but medium-sized companies are increasingly squeezed of precious access to account management and inside info. </tl;dr>
I can only vaguely remember a world without Google. Being in my late thirties, my career and I grew up in an age where everything digital was evolving. I saw and took part in the birth of social media and I incubated, in my own way, the launch (and occasional failure) of early ‘dotcoms’.
When Dave Birch from Consult Hyperion was first asked to sit on a panel about the impact of fintech disruption he sent a tongue in cheek tweet to his followers to ask if they’d seen any yet.
The event, Unbundling the Bank, was held at Cass Business School on 9 April and highlighted the challenges to true disruption in the banking industry.
Dave Birch's point was around the use of the word disruption and whether the existing fintech industry, for which London is mostly acknowledged as the leading global hub, has disrupted the existing rails on which banking infrastructure sits.
In the same way as many industries before it - think music, travel, publishing - financial services is in the midst of dramatic change. Fintech startups are nibbling away at every part of the traditional banks' value chain, and with London's firms attracting $500m investment last year there's clearly a few investors banking (pun intended) on it.
Unbundling the Bank - book here - Thursday (6-8pm, 9th Apr) brings together some of the country's top entrepreneurs and commentators to examine whether financial innovation is likely to be driven by the banks, start-ups, or through partnership between them.
Generation Z, the kids of Gen X and Gen Y are hitting their teens and starting their careers. Feel old yes, yes, us too. You might think you know how teens are using social but it's worth reading this post on the subject.
Mobile marketing company GlobalMessaging crunched the numbers on Gen X to discover their behaviour and attitudes: Whilst 50% are making plans for their college years, 25% are leaving Facebook whilst second, third or even fourth-screening.
Taking place 9-14 Feb the mission includes a week-long programme of briefings, company visits, networking receptions and pitch sessions coinciding with the Mayor's visit to Boston and New York in February.
Organised by the Mayor's Export Programme, UK Trade & Investment and TechCityUK with support from Chinwag, this is a unique opportunity for the UK's top FinTech and EnterpriseTech firms. The catch? The deadline for applications is: 14 January.
Martin Talks, Founder of wearables company 10xArmy thinks VR is ready for this Christmas and at a bargain price of £20.
Have you got a few spare minutes? Then how about looping the loop on a giant roller-coaster, walking along a beach in Rio or battling invading zombies? And all in your lunch-break.
Why wait? Solomon from The Apprentice TV Show and Instabear isn’t waiting as you can see in the picture above.
What are your favourite tech events? Or business events in general? Are you a Web Summit fan? Do you hanker for SXSW and the delights of Austin? Or an altogether more chilly visit to Slush in Helsinki?
In between the Christmas festivities we're putting together a list, we hope something of an ultimate list, of tech and innovation events. And we'd love your help.
This is what is wrong with every online review: people who leave 7/10 reviews when they are fully satisfied, don’t buy from companies who get 7/10 reviews.
It’s not intentional, we simply don’t understand our role: while we thought we were taking part in a customer feedback exercise, we just became the head of HR.
For the minute it took to write my review, I was nothing short of the CEO. And therein lies the problem.
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