Simon Caine's blog

All I’ve been hearing about recently is Pinterest. The pinboard styled start-up that allows you to create image-based collections of things that matter to you. A great and simple concept, and having been a member for over a month now I can honestly say I love it.

Pinterest has found its way into the hearts and browsers of millions of people. But why? Well, in the past couple of years there’s been a growing need to share things. I say need; it’s more a “want” from people. We don’t need to share any of this information, but we’re compelled to.

Dear Jack,

Love the new twitter - I really do. Since I joined the website just over a year ago you've been my favourite way of actually networking online. You beat Facebook and LinkedIn by a country mile.

Almost over night you became my new discovery engine - I still argue Twitter has and will continue to have a massive impact on social bookmarking tools. And with the new app I have fallen in love with you all over again.

When you love something enough you see all of its faults. You just look past them and concentrate on what attracted you to the service. But seeing as you tweeted asking for suggestions on how you can improve I thought I would write you a letter.

"Spotify Paid Lady Gaga $167 For 1,000,000 Plays"

This headline showed the “dark side” of music streaming start up, Spotify. Critics were in awe about how little artists were being paid for their hard work. Despite the short lived pleas from Spotify that they paid more per play people focused on this number, as if it was a bad thing.

Paying an artist less than 1p per play sounds like a raw deal, until you remember Spotify is a marketing platform. Spotify is designed as a service for people to listen to their favourite tracks cheaply. Why does this benefit the artist? Because if you love their music, you’ll go to the show, get the t-shirt and support the live scene.

Technology is designed to make our lives easier, faster and ultimately more fun.

Tesco is my supermarket of choice. This isn’t because it’s the nearest shop to me. Nor is it because I think they are the cheapest. It might have something to do with the fact I worked for almost all of the other big chain supermarkets in my teens and still have a little grudge about being treated poorly for minimum wage, but I think the main reason I’ll go to Tescos is the clubcard.

At the start of 2011 I purchased my first iPhone. When I got it home I immediately started downloading apps. Once I’d got Angry Birds, Facebook & Twitter I started to search for the more "specific" apps for me. I found the Tesco Clubcard app and moved straight over.

As 2012 approaches I thought I would write a nice post.

I hate the clichéd "prediction" articles you tend to get at this time of the year as peoples predictions tend to be either biased hopes (which never happen) such as me wishing for a hoverboard just because Back To The Future said they would happen. Or really really easy extrapolations of what's happening right now. The industry moves fast and predictions change hourly, so that's not what this post is about.

Here are my 5 favorite iPhone apps of 2011. And why I think you should get them for 2012. I've specifically avoided the usual suspects (Twitter, Facebook, FML etc). In no particular order...

Google+ started life as an attempt to be another Facebook. If I am honest it did a better job - but then again, it's not hard to stand on the shoulders of a giant (metaphorically speaking). The problem with Google+ is it doesn't offer anything additional to Facebook on first viewing.

Google+ is beautiful and easier to use than Facebook - my mum could set up an account on her own which is saying something. But after half an hour she was back in Facebook. Why? None of her friends were using Google+.

So does Google+ stand a chance? Until recently I would have said no.

TV is dead.

By "TV" I mean the scheduling, and by "dead" I mean it is on its last legs. With on-demand tv and a flood of illegal files flouting around forums minutes after shows have aired it's only a matter of time until all TV is on-demand, and more importantly social.

You can currently share links to TV shows on social sites but this is limited. You can also take part in real-time conversations about TV shows on Twitter, but this isn't always as formalised as it needs to be.

You love Google.

It's one of those universal tools everyone has a soft spot for. I secretly imagine people who work at Yahoo use it when their boss isn't watching. Who couldn't adore a company who has an unofficial slogan "Don't be evil."

In April 2010 the search giant purchased "PlinkArt." PlinkArt was originally designed to identify works of art once you took a photo of it. The app was one of three winners of the Education/Reference category of the Google ADC2 (Android Developer Challenge 2). Google then purchased them and added the functionality to what we now know as "Google Goggles" - a visual search engine.

Square is a company that caught my eye just over a year ago. If you’re not familiar with it, you should be. It’s an iPhone / iPad app that lets you receive credit card payments. The start-up (if you can call a company which transfers more than $3 million per day a "start-up") has recently received investment from Richard Branson and is "looking into international expansion in 2012", this excites me greatly, here’s why...

This morning I woke up to several emails: new girls in my area wanting to talk on Match.com, TopMan.com are having another sale & Groupon offers me 40% off a weekend spa break. All 3 went straight into the Trash.

I know from past experience the “girls in my area” are either people I know or live too far away. Anything in the TopMan sale is there for a reason - usually because even the cast of Skins wouldn’t be seen dead in it. And Groupon clearly doesn’t know me from Adam.

They say in life you get one love. The “one” that you share your thoughts and feelings, your ups and downs and everything in between. For me, this is Twitter. Don’t sigh at me just yet, I’ve got a girlfriend – although she doesn’t Follow me.

People who know me even a tiny bit know I love Twitter much more than Facebook, I actually stopped using my personal Facebook completely 9 days ago.

Twitter is a beautifully simple platform (at the moment) that does one thing well – communications. I hope it stays that way while it tries to increase it's profits.

You don’t make viral videos. Sorry, the truth hurts.

As a conciliation prize I’ll tell you that you were half right. You do make videos. But it’s the public that makes a viral, so you shouldn’t be selling it to a client under that label.

The news hit my mini-feed like a ton of bricks. The truth is scarier than any horror film you've seen this year...

Facebook is changing and about to start charging it's users.

We've known for a while the company isn't as profitable as it needs to be and it's looking into an IPO. But is this move right for the company?

If you own a physical location for your business there’s a large number of options available to you to drum up new business; Groupon and Foursquare are two that spring to everybody’s mind. But I don’t think anyone should be recommending daily deals.

In my eyes Groupon shows that local deals work. But that’s all it does. They are experimenting with Groupon Local which will aid local businesses in generating new customers at low points of the day, but at the moment Groupon but it is still based on the daily deals model, with none of the “social” elements.

For the past 2 months I’ve taken on a community management role for a brand that have a community who don’t like to talk. That’s an understatement. They don’t comment, they barely click “Like” on Updates and all of this is causing me a headache.

I have a monthly meeting with the client about the brand and it’s taking a lot for me to explain to them that I am doing my job correctly.