I think it’s easy
as an agency in a B2B market to forget about the greater good and the impact
digital can have in truly bringing about positive change.
Having won a
ticket through Chinwag to The Guardian’s Activate Summit 2010, I experienced a
day I would most likely not have otherwise enjoyed, but will certainly not miss
in years to come.
I sat through
each session being reminded of just what an exceptional ‘ecosystem’ (to nick
Julie Meyer’s term) we are all plugged in to with the wonderful world that is
the internet, and saw glimpses of what social media looks like when used to
influence government decisions (Beth Noveck, White House Open Government
Initiative), how aid is administered in Third World outreaches (Ethan
Zuckerman, Global Voices), and even in your local neighbourhood (Steven Clift,