Lauren Macready's blog

Lauren Macready

Events and Social Media Coordinator at Chinwag & Social Media Week London. Lover of media, events, radio, music, fashion, travel & creative arts.
Drama Queen. Social Bee. Fashion Victim.

Chinwag Insight: Psychology of Online Influence Presentation Slides Are Now Live #ChinwagPsych

Psychology of Online Influence Brochure
Thank you to all that attended the long awaited Chinwag Insight: Psychology of Online Influence conference yesterday.

The afternoon was jam-packed with brain-busting insight from some of the leading experts from both academic and marketing worlds, bringing together theory and practice to build on the debate from the first event that took place during Social Media Week London in February.

Amongst the sea of information, here's a few of our favourite pointers on tackling online influence:

  • 1. Know your target, 2. Communicate persuasively, 3. Sell with integrity.
  • Relate to what bonds people and drives them to share: shared history, attitudes, society and culture.
  • Identify the 5 types of influencers: idea starters, amplifiers, curators, commentators and viewers
  • Provide 'social validation': ratings, reviews and pictures bump up effectiveness by 20%

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New Speakers & Programme Announced for Psychology of Online Influence - One Week left to get Tickets

brain activity

We're delighted to announce the latest additions to Chinwag Insight: Psychology of Online Insight Conference! Joining the lineup is: 

Craig Sullivan, Group eBusiness Manager, BelronCraig Sullivan 
Group eBusiness Manager at Belron (aka AutoGlass)
'Psychology: changing behaviour, increase conversions, cut costs'.
Craig is going to explain his love of studying customers and testing new products, services and page designs on 28M+ website visitors. Using  psychological principles, he'll explain how you can change consumer behaviour, increase conversion rates and lower running costs. 

Martin Talks, President, Digital, DraftfcbMartin Talks
President of Digital at Draftfcb
Martin will be talking about 'Why Emotion Drives Your Bottom Line'.

Stuart Battersby, ChatterboxMatt Purver, Chatterbox

Stuart Battersby and Matt Purver
Co-Founders of Chatterbox
Stuart and Matt will discuss  'Using conversational analysis to understand influence and interaction'.

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Social Media Week returns to London, 24th-28th September 2012

SMWLDN

We have a VERY exciting announcement regarding the future of Social Media Week London, and we wanted you to be the first to know!

You may have already seen, the first few cities returning for September's Social Media Week lineup have been released. This September, London, Social Media Week's second largest city, will also be joining this initial lineup!

ChinwagFor three consecutive years, Chinwag has hosted SMW London which will be moving from February to it's new September home as of 2012 onwards.

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Psychology of Online Influence Conference: Early-Bird Ticket & Speaker News

Admit One

The first batch of early-bird tickets have just been released for Chinwag Insight: The Psychology of Online Influence, a half-day conference on 3rd May in London that uses psychology to help marketers understand influence, decision-making, behaviour and intent.

Book NowAn afternoon spent extracting meaning from a sea of numbers? We're looking forward to it, too! What better time to grab an early-bird ticket and for Chinwaggers (you'll need to login, or register if you're not a member already) there's a limited-time special offer to save an extra £50.

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SMWLDN Video: 'Social Media, The Olympics and BBC - Preparing for London 2012'

Olympians

Our pals at BBC hosted their very own Social Media Week event in London this year. Did you catch it? 'Social Media, The Olympics and BBC - Preparing for London 2012' is now available on video, right here! 

The session boasted a very athletic panel, including Olympians Gail Emms, Zac Purchase MBE and Mark Hunter MBE. Also joining them was Roger Mosey, BBC Director for London 2012 and Lewis Wiltshire, BBC's Digital Olympics Editor & Social Media Editor, BBC Sport.

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SMWLDN Global Keynote 'Freedom of Tweet: Censorship, Governments, Marketers and The Law'

Freedom
Did you happen to catch the Social Media Week London 2012 Global Keynote event? You can now watch it here!

'Freedom of Tweet: Censorship, Governments, Marketers and The Law' features Kathryn Corrick conducting a live interview, discussion and Q&A session with Mark Stephens CBE, one of the UK's leading legal minds, a veteran of Wikileaks & Hackgate, reknowned for his take on global freedom of speech and censorship.

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Social Media Week London Awards 2012: And the winners are....

SMWAwardWinners
Your votes are in, London!

After a mammoth Social Media Week for 2012, it's time to reveal who you dubbed as this years best SMW Event and Speaker in London, as well as Social Media Personality and Campaign of the year!

Thankyou to all who participated in voting, Chinwag is delighted to announce our catergory winners for the SMW Awards 2012, sponsored by 3 Monkeys.

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Watch the Google@SocialMediaWeek event online now!

Google+ for Business

Google hosted their sellout Google@SocialMediaWeek event in London on Thursday 16th February 2012 at the SMWLDN 2012 Hub, sponsored by Google! (What a mouthful!)

If you weren't one of the lucky one's who managed to snap up a ticket, you can now watch the event online, right here!

Hear the latest thinking on social media and our wider social worlds from Google experts, academics and advertisers.

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Missed #smwldn? Weep no more! Check out events on Livestream

Livestreaming of SMW events

Social Media Week London is officially done and dusted for 2012 - wow, what a week! 

Over 180 events took place in celebration of social media and over 15 000 digital lovers flocked to sessions all over Central London. 

Now, we realise that alot of amazing sessions clashed throughout SMWLDN and appreciate that one can't be in 5 places at once! Thankfully, we had Kinura on board as the official SMWLDN Filming Partner to stream online several of the events that took place at the SMWLDN 2012 Hub. So, head to Livestream and catch up on some of those fabulous events you may have missed.

Here's a hot list for you to muse over:

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Roll up, roll up! Social Media Week Event Registration is now OPEN!

SMW 2012 Registration Open

FINALLY! The day has come!

Event registration has officially opened for Social Media Week 2012 - in London and globally! And boy, are we excited.

SMW London 2012 (Mon 13th - Fri 17th February) boasts a HUGE list of exciting events which focus on all sorts of social media ideas, issues, strategies, etc. 

So - what event/s are YOU going to sign up for?

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