Social Media Week London

Social Media Week LondonLondon's second Social Media Week takes place 13th-17th February 2012, joining twelve other cities across the world in a hectic week of panel discussions, presentations, meetups, barcamps, and loads more. Keep up-to-date with Social Media Week London on Twitter & Facebook and of course the blog. Why not be part of Social Media Week London, find out how to get involved.

As part of Social Media Week 2012 I will be providing 1-2-1 coaching sessions free throughout the week to SMW attendees. In return all I ask is for those taking up the offer to be prepared to share a little of their digital or social media expertise and wisdom to help me get to grips with my own communications challenges in 2012.
This session will explore the digital industry’s seemingly insatiable appetite for social media skills. But where are the skills coming from? Academia? On-the-job learning? Is social media baked into the DNA of the digital natives? And are they needed for specific social media roles or will the social media purist become a thing of the past?
Through case studies, we intend to highlight the key ingredients to creating a successful online community and the key challenges companies face when designing appropriate community platforms.
Seen through the prism of the family, this session will investigate the dynamics of the socially connected family unit and how marketers engage. We’ll explore how children and parents use social media both separately and together and the effects of this on relationships between the generations.
Join Brandon Berger, Chief Digital Officer at Ogilvy & Mather, and top digital/social decision makers at brands like Ford Motor Co. for a true insiders look at how social media is changing the world’s biggest companies.
It’s Valentine’s day and the billions of people using social media will be connecting, friending, ‘booking, liking, plusing, klouting, IMing more than ever before. How our relationships and our affections are being moulded by the technology? Join our expert panel to find out more...
This free social media management workshop is part of Social Media Week London 2012 @ Exmouth House Social #ExHoSo
How Social is changing the way we consume entertainment? From friends’ recommendations and discussion, to acting as a distribution platform for content, to social commerce and the popularity of applications such as Zeebox, social media now touches almost every point in the decision making process and consumption of films, TV and gaming.
Teenagers are different. Studies indicate that social may actually be altering the physical make-up of the brain. What impact is this having on behaviour? Relationships? What impact will this have on brands, their marketers & the relationship with the generation of social media natives?
This panel will explore the relationship between publishers, brands and social networks, with innovate case studies from Yorkshire Tea’s recent integrated campaign featuring their tea van, Little Urn, which’ll be making an appearance at the SMWLDN Hub throughout the day dishing out cups of tea.
This session is about connecting the dots between feature phones, smartphones and social networks to uncover a path towards global connectivity
Beyond will be developing a study for SMW that offers a unique & substantiated perspective on the changes that lie ahead for the nature of online sharing. This study will comprise a consumer survey about attitudes towards sharing currently & looking ahead, as well as the curation of perspectives from a variety of industry leaders on this topic.
As part of Social Media Week London, Catalysis is hosting an event that explores the unique challenges that B2B social media campaigns present. There will be two presentations from leading technology companies, CA Technologies and Polycom, followed by a Q&A session. Register here: http://bit.ly/wfzkr9
At the intersection of the worlds of psychology and marketing, a new discipline is emerging that analyses behaviour and provides actionable insight for forward-looking marketers. This session brings together leading experts in the field to share their insight.
This event brings together some of the UK’s smartest in-house social media practitioners to explain the challenges they faced, how they overcame them, and their tips to achieving success in some of the most challenging corporate environments. It’s a must for anyone looking to build their internal social media capability.
Chaired by the BBC’s director of 2012, Roger Mosey, this event brings you the athletes’ and broadcasters’ view, with reigning Olympic gold medallists and world rowing champions Mark Hunter MBE and Zac Purchase MBE on the panel,alongside athlete-turned-broadcaster Gail Emms, and Lewis Wiltshire from BBC sport.
How social media trends, disciplines and tactics are being used inside organisations to revolutionise internal communications, collaborative working, customer care, product development and building profitability.
media140 are excited to present a special screening of Twittamentary as part of London Social Media Week 2012 on the 17th February.
Sat, 18 Feb
Schedule: 10:30 Arrive 11:00 Start 12:45 Lunch 13:45 Further discussions 14:15 Drinks and Networking

At StartUp Britain, we use social media every day; it’s an incredibly effective tool to help us celebrate, inspire and accelerate enterprise in the UK, and we are delighted to be a Partner of Social Media Week. However, championing social media is quickly becoming the norm, and these are easy words to say. But what...
Two individuals swap cities – equipped with nothing but a smartphone, they attempt to live off the goodwill of the locals through social media for a week! In conjunction with Social Media Week, Can Man Live on Social Media Alone is a daring cross-city social experiment to evaluate whether one intrepid traveller can depend on...
On Wednesday 15th February, Ogilvy & Mather are hosting the Ogilvy Social Spin @ London Eye, a VIP party on the London Eye as part of their premier sponsorship of Social Media Week London. We are looking for the best and brightest social start ups to join us, our social team, our clients and the industry’s...