Chinwag Live: User Centered Advertising (with Manchester Digital)
Is advertising that's attuned to and valuable for consumers a contradiction in terms? Does it exist? Should it be created, and how will it work?
Organised in association with Manchester Digital, the independent trade association for the thriving ICT and new media industries in the North West.
As online content diversifies, new forms of advertising are emerging to keep in step with this ever changing landscape. The first Manchester event for Chinwag Live: User Centred Advertising asks if these technical innovations are enough in themselves to warrant the attention of ever more savvy consumers?
Join our panel debate to explore the options and prospects for advertising in the digital space over a few drinks, on Tues 15th April at CUBE, 113-115 Portland Street, Manchester M1 6FB.
Photographic evidence from the event, if you've got photos you'd like to add, let us know.
More on User Centered Advertising
Never mind the formats, don't people prefer to search for things they want? Aren't new formats just Interruption 2.0? Has The Cluetrain Manifesto really been and gone for adland?
Audio and video pre-rolls, hyper-targeting, product integration, "fansumerism", transparent overlays, ads in RSS feeds, ad-funded mobile networks, and in-game advertising are just some of the recent developments.
Hugo Drayton - CEO, Phorm
Hugo brings wide-ranging experience in general management, media and online marketing to Phorm's UK operations. Hugo most recently served as the Managing Director, Europe, of Advertising.com. He also held senior roles at the Telegraph Group, including Managing Director. He was responsible for launching the UK's first online national newspaper (Electronic Telegraph) in 1994. Hugo is Chairman of the British Internet Publishers Alliance, and a regular contributor to the trade press and digital publishing conferences.
Dan McDevitt - Director, w00t!media
Dan has worked in digital advertising for 10 years. Formerly a director of Media-Link, he was responsible for regional display sales across portfolio of media owners that included Yahoo! The BBC, Channel 4, Associated New Media, iVillage & Tesco. Dan co-founded w00t!media with Austen Kay in 2005 as an alternative media-buy to the large ad-networks; they specialise in sponsorship and promotion, representing entertainment & lifestyle publishers. In 2007 they launched w00t!productions and w00t!viral, focused on the creation and guaranteed exposure of engaging, ad-funded content. Current viral seeding clients include Unilever, ghd, Nokia, O2 and adidas. Productions clients include Cadbury, T-Mobile and Fanta.
Priya Prakash - Head of Product, Flirtomatic
Priya's expertise lies in creating platforms - new forms of iPTV distribution channels and social media formats for traditional broadcast/ publishing media companies. She has crafted prototypes to product-managed betas for services such as iPlayer, Project Kangaroo, and Trusted Places. Her projects have won awards such as the Royal Television Society award for (BBC) Interactive Media Player. In 2005, she was awarded a NESTA grant to set up Digital Wellbeing Labs. As Creative Director (Digital) at Hachette Filipacchi UK she was responsible for turning magazine titles such as Elle, Sugar etc into successful social media properties, and recently launched Sugarscape, a teen social bookmarking player for Sugar magazine. Prior to HFUK, Prakash was Innovation Executive at BBC Innovation & Strategy, where she mentored and collaborated with UK digital startups to help drive innovation within BBC.
Charles Reid - Director, MediaVest
Charles prides himself in being one of the oldest people 'in digital' having worked in marketing for 17 years. In his time Charles has sold press and radio, and has been at MediaVest for 8 years, 5 of which have been within MVi, the agency's digital division. MVi is now the 8th largest digital agency in the UK, and the largest outside of London by some considerable distance. The team work with clients such as Thomas Cook, Phones4U, BUPA, Alliance & Leicester Commercial Bank, Gala Coral and Holland & Barratt across search, display, search, web 2.0, affiliates, aggregators, SEO and social optimisation. Charles' cross media experience not only helps him to appreciate the role of digital in the marketing mix, but also allows him to cynically recognise that there are precious few new ideas in media - they're just given new names.
CHAIR: David Bird - Senior Lecturer, MSc Digital Marketing & Communications, Manchester Metropolitan Uni
David is an old-school dot-com casualty having been a director in a number of first-mover new media companies during the mid-nineties, and Head of Learning Design at Academee until 2002. He has taught at a variety of institutions including the Information Technology Institute at Salford and at Sheffield Hallam. David currently advises a number of firms in Manchester on how best to achieve market advantage through the use of new communication approaches. His current practitioner-based work looks at how businesses adapt to social media when learning to communicate with customers. He is responsible for the UK's first MSc in Digital Marketing developed with e-Consultancy and is a member of the Council at Manchester Digital.
Event produced by Deirdre Molloy.
Cost: £20+VAT (limited tickets available), £35+VAT thereafter.
Timings: Doors open 5.30pm for complimentary drinks, snacks and networking; discussion starts 6.30pm sharp until approx 8.15pm. Networking and drinks afterwards.
BOOK NOW to get our early-bird discount (limited tickets available) and have your say in this key debate for the industry in 2008 and beyond...