Chinwag Live: PPC Earthquake
Google still leads the search world. But two spanners are flying towards its works. Yahoo's new "Panama" platform and Microsoft's AdCenter.
February's Panama Update is helping Yahoo! close the gap on Google as it ranks ads based on the amount the advertiser bids and the click volume.
Meanwhile Microsoft's AdCenter is said to be a full generation beyond both Panama and Google's existing product because it factors in demographic and geographic information based on Windows - information both Yahoo! and Google rarely have.
The third Chinwag Live evening (Tue 27th March 2007) lifts the lid on what's happening and starts making sense of the issues...
Where Are The Pictures?
Photographic evidence from the PPC Earthquake event, if you've got photos you'd like to add, let us know.
More on PPC Earthquake
So how can UK advertisers navigate and benefit from the coming battle around the search market? What does all this mean for pay per click advertisers?
Will 2007 herald "Search 2.0" and the rise of the vertical search engines? Will Microsoft even resort to buying Yahoo! as it attempts to take the fight back to Google?
How will so-called "attention metadata" and attention economics affect the online advertising model?
Nigel Leggatt - Marketing Manager
Nigel joined MSN as Marketing Manager, Microsoft AdCenter in January 2006. His key responsibility is to drive acquisition and retention of the self-serve (non-account managed) sector, mainly SMBs and smaller search agencies. Nigel has 15 years B2B direct and database marketing experience. Before joining the MSN team he was Director of Customer Marketing at the Investor Relations business WILink PLC. He also managed the company's third party channel partner relationships with investment media and websites, including the Financial Times, FT.com and Yahoo Finance. Prior to joining WILInk, he ran the promotions and database marketing teams at Euromoney Institutional Investor PLC.
Edward 'Teddie' Cowell - Technical Director, Neutralize (*\*)
& SMA-UK Co-founder
Teddie heads up the Neutralize (*\*) team of enterprise search engine marketers. Introduced to the Internet in 1996 while working for MSN during Internet Explorer 3's UK launch, he then moved on to work for BNP-Paribas (Europe's fourth biggest investment bank), and up until September 1999 specialised in Internet-based technology and the research of growth internet businesses and business models. Teddie co-founded Neutralize (*\*) in 1999 and has since established an industry reputation for thought leadership, best practice techniques and highly effective PPC approach.
Jon Myers - Search Director, Latitude
As Director of Search, Jon ensures that online marketing campaigns conducted by Latitude clients are of the highest quality and deliver maximum value. He joined Latitude in March 2000 and has worked on accounts such as Alliance & Leicester, OTTO, Tesco Personal Finance and Ocean Finance. Jon has worked in new media for more than eight years and has been involved in paid search since its inception, recognised for his unparalleled experience. He was one of ten experts selected by Overture (YAHOO!) to help create their SEM Accreditation scheme and more recently, working with MSN on the launch of the new Microsoft AdCenter paid search system. Jon is also involved with industry bodies such as SEMPO and the IAB UK and European Search Task Forces as a committee member.
Samantha Pearlson - Search Manager, Blue Barracuda
Samantha spent four years working client side as Marketing Manager for Estée Lauder in Cape Town, South Africa, followed by a year as Account Manager for PriceGrabber, and then nine months agency-side as a Paid Search Client Manager for Perfect Storm Media, a paid-on-results marketing agency. Currently Search Manager for Blue Barracuda, Samantha works with clients including: Hamleys, Laithwaites (Direct Wines), Pizza Hut, Nectar, Angels Costumier and Manpower among others.
Event Producer: Mike Butcher - Editor & Events Content, mbites