Chinwag Live On Tour: Measuring Social Media
Anything planned for Wednesday afternoon on April 30th? Fancy sampling some Chinwag Live action at Internet World? And getting the lowdown on social media metrics at the same time? Well this year you can...
The thronging halls of Earls Court get a Chinwag injection once again, in the shape of one of our lively panel sessions. Yes, it's Chinwag Live 'On Tour'.
Photographic evidence from the event, if you've got photos you'd like to add, let us know.
More on Measuring Social Media
If you missed 'Measuring Social Media' in February, or felt questions were left unanswered, you can quiz our panellists and discuss the issues with them from 3.30-4.30pm in the Web 2.0 Experience theatre (after which we'll decamp to a nearby hostelry from 5pm onwards for an informal meet-up and wind-down over some drinks. The Prince of Wales Pub, 14 Lillie Road, London, England SW6 1TU to be precise!).
So what constitutes success in social media? Traffic? Return on Investment? Accumulating social capital?
2007 was the year of social media. Thanks to social networks like Facebook and Bebo, real-time social web tools like Twitter and snowballing use of photosharing and other collaborative tools, the landscape changed dramatically.
But as marketers’ attention is drawn towards social media, the questions about its effectiveness will inevitably follow.
Measurements of customer satisfaction, engagement, loyalty and participation seem more appropriate for online social activities, but how can these areas of goodwill be measured? And more importantly, how do these relate to the success of a campaign or a community?
Internet World is the leading event for decision-makers responsible for their organisation's digital marketing and Internet presence taking place in Earls Court, London from the 29 Apr-1 May 2008
Alex Burmaster – European Internet Analyst, Nielsen Online
Alex identifies key trends from Nielsen Online’s research suite and conveys their commercial and sociological impact on society today. He is a regular speaker and panelist in the new media circuit and to Nielsen Online’s clients across Europe. A frequent contributor to Internet industry publications he also does considerable media work – being regularly quoted in the press as well as having had numerous appearances on radio and TV.
Robin Grant – Client Services Director, 1000heads
Robin is a 12 year veteran of digital marketing, whose career spans building websites with his bare hands in a shed in Cirencester, the sweat shops of Silicon Alley and then surviving post bubble London. He's now Client Services Director at 1000heads, an online Word of Mouth marketing agency, helping clients such as Nokia, Sky, Tesco, BP, Pepsi, Barclays, 3, Stella Artois, Canon and ITV initiate, listen to and engage in conversations in social media. He blogs at Advertising 2.0
Danielle West - Managing Consultant, Nedstat UK
Danielle West joined Nedstat in November 2007 as Managing Consultant. Her role involves managing a team of UK based consultants who make the online communications of hundreds of companies more effective. Previously Danielle was Internet Marketing Manager at Monster. Prior to that she held senior internet marketing roles at Informa and Trinity Mirror in the UK, after founding her own international marketing company in the US, Canada and Europe. Danielle’s creative and fast moving approach is reflected by her love of creative writing and web design and her role as co-founder of the London Rollergirls league.
Will McInnes – MD, NixonMcInnes
Will McInnes is evangelical about all things Social Media, but more importantly he is an inspiring translator. He monitors the early adopter activity online and translates the concepts for marketers desperate to know how to apply these new online techniques. Will engages with his audience drawing on their experience, questions and ideas. At speaking events Will has cajoled and motivated delegates from the BBC, Lloyds TSB, Fat Face, Zurich Financial, O2 and Vodafone. Read more on his blog.
Ankur Shah – Co-founder, Techlightenment
A former Criminal Barrister, Ankur entered the technology sector after a successful stint at the Bar and prior to that had worked under endorsement of the United Nations and His Holiness the Dalai Lama. Bringing his knowledge of social dynamics to technology, with his co-founder Gi Fernando, Ankur started Techlightenment (a brand of D.sruptive Ltd.) to harness, embrace and disrupt social media; working with brands such as SonyBMG, Samsung and MTV. Under the flagship Socialistics programme, Techlightenment has pioneered a data driven approach to user experience and is at the forefront of developing consumer applications that leverage the social graph to deliver innovative forms of user experience.
CHAIR: Rachel Clarke - Consultant, Behindthebuzz
Rachel Clarke is a digital strategist, social media consultant and blogger. She's worked with JWT in New York with clients such as Sunsilk, Kleenex and Dominos. Prior to that, she was with Diageo, providing digital guidance to global marketing teams.