Chinwag Live: PR Unspun
How is the PR industry adapting now that social media is heading for mainstream adoption?
The growth of the internet and collaborative media is affecting PR, brands and business globally...
After bloggers posted about how their bicycle locks could easily be picked, Kryptonite's share price plummeted. They had ignored their online PR.
Ask.com was recently rumbled running a fake social media site. Their campaign had backfired and created a backlash in the blogosphere.
So how is the PR industry adapting now that social media is heading for mainstream adoption? Is honesty and transparency going to be the best policy? Can your brand afford to be found out by a citizen journalist armed with a blog and a camera phone?
So long used to spinning the message, it could be time for the PR industry to learn new tricks. Today brands don't just have blogs and MySpace to contend with. They have Twitter, Jaiku and Hotxt too. Haven't heard of them? Time to get clued-up then...
Join us at the fourth Chinwag Live evening - where everybody's input counts - to lift the lid on what's happening and start making sense of the issues...
Where Are The Pictures?
Photographic evidence from the PR Unspun event, if you've got photos you'd like to add, let us know.
Jacqui White - Online Communications Director,
Jacqui has been leading Edelman Interactive Solutions for five years during which time she has overseen the delivery of interactive projects in the public, private and not-for-profit sectors. Her current role includes overall responsibility for online strategy development, quality assurance for all interactive clients and hands-on delivery for clients such as Diageo, Unilever and the National AIDS Trust. Her particular areas of expertise are online issues management, online research and development of blogging strategies. Jacqui's experience has enabled her to lead integrated marketing and PR programmes for clients such as Motorola, the Greater London Authority and Dove.
Neville Hobson - VP New Marketing, crayon LLC (blog)
Communicator, blogger, podcaster and Second Life explorer, one of the leading early adopters and influencers in social media communication for business. He blogs at NevilleHobson.com with commentary and opinion on business, communication and technology, and co-presents "For Immediate Release: The Hobson & Holtz Report", a twice-weekly business podcast at the intersection of online communication, business and technology.
Stephanie Bonnet - Director, Burson-Marsteller London
Stephanie is Burson-Marsteller's Digital Media champion for Europe, driving the knowledge, understanding and implementation of products and services for clients and colleagues. Stephanie also provides Knowledge Management consulting to clints such as Heineken and Invest UK.
Mark Rogers - CEO, Market Sentinel (blog)
Mark Rogers co-founded online monitoring and response specialist Market Sentinel in 2004. It monitors consumer generated content in blogs, message boards and consumer sites and provides reputation measurement and benchmarking. Market Sentinel's proprietary software mathematically measures who has influence in a brand or concept, allowing marketers and communicators to understand their marketplace and to maximise their marketing spend. Their customers include Yahoo! Europe, Experian, Intuit, Hyundai, Avis, GSK, Land Rover and Rio Tinto. Previously Mark was co-founding commissioning editor BBC Online and co-founder of Amazon.com Anywhere.
Chair: Mike Butcher - Editor & Events Content, mbites