advertising

Mobile Beach Conference

Mobile Beach Conference – the Biggest Mobile Marketing Conference in Eastern Europe – will take place in Odessa (Ukraine), on May, 20-21. Two days of useful information and networking right next to the sea.

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Date: 20 May 2017
Location: Ibiza Club, UA

Mobile Beach Conference

Join the Mobile Beach Conference – the Biggest Mobile Marketing Conference in Eastern Europe!

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Date: 28 May 2016
Location: Maristella Marine Residence, UA

The Unlocking Programmatics Conference – Maximising Performance

In one compact day 19 programmatic innovators including; ASDA, O2, Tesco, HSBC, Papa John's, GSK, Skyscanner, Auto Trader, Cheapflights, Trainline and Pernod Ricard will present practical strategies to maximise performance, viewability, efficiency and reach for results-driven programmatic advertising.

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Date: 30 June 2016
Location: Museum of London Docklands, UK

The Engaging Kids & Marketing To Parents Conference

Join 19 iconic brands including; Hobbycraft, 02/Telefónica Europe, Arsenal Football Club, Nickelodeon, Marwell Zoo, NSPCC and Penguin Random House Children’s as they share advice on harnessing the latest insights, channels and strategies to win parents and engage kids for exciting, stand-out marketing.

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Date: 18 May 2016
Location: Museum of London Docklands, Central London, UK

An evening of creative inspiration with Yuya Furukawa, Dentsu

Dentsu's Chief Creative Officer, Yuya Furukawa, makes a rare London appearance. In his D&AD President’s Lecture he will deliver his argument for the transformative potential we all have as members of the advertising industry.

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Date: 18 February 2015
Location: Logan Hall The Institute of Education, UK

Awakening Tech

Awakening Tech will seek to uncover the meaning and emotion behind algorithms and deep-learning systems, discussing the key projects that are making waves in the creative world.

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Date: 21 January 2015
Location: Logan Hall The Institute of Education, UK

Why Are We Upset With Facebook?

upset by daniel zimmel

Ok. So Facebook messed with our mojo and never told us about it.

If you’ve been living under a rock – or at Glastonbury – for the past few days, you might be forgiven for having missed the breaking news that Facebook conducted an experiment for one week in 2012, skewing nearly 700,000 users’ newsfeeds to be either happier or sadder than normal by making some sneaky adaptations to its algorithm.

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Cheeky New Ad From Apple Giving Samsung The Go-Ahead To Copy

It’s not the best kept secret that Samsung and Apple are not exactly best friends, with the latter often accusing the former of copying their products and even going so far as taking them to court to battle it out.

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Mobile Advertising Is Taking Over The UK (Infographic)

Recent data just published by the Advertising Association shows that mobile and tablet advertising is taking over the UK. Within the £6.3bn spent each year on UK internet advertising, £1bn belongs to mobile. 

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Share Your Magical Moment With Marketers

http://www.insidefacebook.com/2014/04/18/can-facebook-instagram-predict-buying-behavior/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29
 
Share Your Magical Moment With Marketers…
 
There are quite a few big life events, graduating, getting engaged, getting married etc and now it’s easier than ever to share these things with your family, friends, family friends and your sister’s ex-boyfriend’s hairdresser’s daughter. On Facebook/Twitter/Instagram that is.
 
But now marketers, take heed for there is a way to use these posts on significant life events to predict buyer behaviour.
 
Viralheat, a social marketing management firm, found that their clients have had success using this tactic by tracking a conversation. For example, a user that posts on Instagram their shiny new engagement ring with the hashtag #engaged. The client follows the conversation and hey presto, they can correspond with Ms Newly Engaged and become part of that special moment. 
 
Viralheat, tracked the amount of public posts from mid-March to mid-April on Facebook with the hashtags #ImEngaged, #JustEngaged, #WereEngaged, #Engaged, #ISaidYes, #SheSaidYes, and the phrase “I’m engaged.” They found more than 19,000 posts with these terms — with one post getting as many as 9,200 likes. Who knew one engagement could be THAT exciting. 
 
So we’ve told you how to target ads at Facebook users, but what about Instagram or Twitter? Viralheat CEO Jeff Revoy says,
 
“On Instagram or Twitter, a brand can join the conversation by simply responding to the post announcing some sort of buying intention. This can be a good way to turn a potential customer into someone who would be willing to become a brand advocate, since the brand took the time to respond.”
 
Viralheat’s social prediction program can also track who will be the biggest influence (pretty likely to be that person with the 9,000+ likes under their belt.) Brand managers can look at Klout Scores amongst other tools to see who would have the biggest impact if they decided to share and it’s then left to the brands to create the content that people want to share.
 
Correctly utilizing information like this can be huge for brands hoping to use Instagram or Facebook to drive sales. T-Mobile used this technology for a B2B campaign where the company launched a VoIP product aimed at small businesses.
 
Paul Sebastien, Chief Marketing Officer at T-Mobile’s Deutsche Telekom Hosted Business Services, said that he was surprised at the positive response,
 
“Before launching this pilot campaign, we had done some mass email marketing and things like that were just not effective at all. We decided to turn to social media and wanted to understand the competitive landscape.”
Sebastien searched for terms such as #VoIP and “moving offices,” and there he found his targets:
 
“For those customers, it was almost eery for them. “Hey I just had this need, how did you know?” It felt like we had predicted their needs in advance.”
 
So take note marketers, you don’t need to read minds to be able to predict buyer behaviour; you just need to read hashtags…
 

There are quite a few big life events, graduating, getting engaged, getting married etc and now it’s easier than ever to share these things with your family, friends, family friends and your sister’s ex-boyfriend’s hairdresser’s daughter. On Facebook/Twitter/Instagram that is. 

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On The Edge Digital Conference

The On The Edge Digital Marketing conference is back, and coming to London on 9th May 2014. We have some exciting things in store and with confirmed keynote speakers Guy Levine, James Murray and Basile Fattal as well as breakout sessions on brand, mobile, content, SEO, personas and global marketing. Tickets from £100: http://bit.ly/OTElinkedin

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Date: 9 May 2014
Location: Congress Centre, UK

#KittenCamp

#KittenCamp is a fun viral industry event for anyone interested in trending internet culture. It was launched in London in 2010, and has grown into cult phenomenon with events run in cities around the world from Sydney to San Francisco.

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Date: 19 February 2014
Location: The Big Chill Bristol, UK

Ads Aren't Fads as Sharing Surges Fifty-Fold

 

Social video advertising has exploded. It’s up 5000% since 2006, according to Unruly Media’s
Viral Spiral, charting the three most shared campaigns over the last seven years.
During 2006, the biggest ad of the year was Dove Evolution, which achieved 60,954 shares compared to 4.24m for the company’s Real Beauty Sketches in 2013 
Sharing of the top three branded videos has grown from 1.6m in 2010 to 11.6m in 2013
40% of the top 20 ads of all-time were released in 2013
The most shared ad of all time is still Volkswagen’s 2011 The Force with TNT Benelux’s 2012 Dramatic Surprise  in second, just ahead of Real Beauty Sketches

Sarah Wood, co-founder of Unruly, “From a marketing perspective shares are more meaningful than views. A share is a genuine measure of deep engagement and a driver of significant earned media.
“What we choose to share is a barometer of how we’re feeling, a barometer of what’s moving us to talk around the global water-cooler.”
 The full story, with infographic, is available here.

Photo (cc) Damien

Social video advertising has exploded. Boom!

It’s up 5000% since 2006, according to Unruly Media’s Viral Spiral, charting the three most shared campaigns over the last seven years.

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Minimising Wastage and Optimising ROI in Digital Advertising

For any advertiser wanting to improve the effectiveness of their digital advertising, this webinar will provide insight into how they can reduce the wastage in their campaigns and create significant improvements in their ROI

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Date: 4 December 2013
Location: Online webinar, UK

Digital Magazine Unconference & Awards Showcase

Digital Magazine Unconference and international Digital Magazine Awards Showcase

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Date: 26 November 2013
Location: Proud Camden, UK