Mobile Advertising Is Taking Over The UK (Infographic)
Recent data just published by the Advertising Association shows that mobile and tablet advertising is taking over the UK. Within the £6.3bn spent each year on UK internet advertising, £1bn belongs to mobile.
Also increasing is the number of ads placed on newspaper websites and during on-demand television which in turn pushed the UK’s ad spend up by nearly 4% to £17.9bn last year with broadcasters profiting by £126m from the change. These figures are expected to keep rising within the next few years.
Below is an infographic to highlight the changes and the general spending within the advertising sector this quarter.
Photo (cc) ebayink. Some rights reserved.
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