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Social media + digital commerce = online success

Warren Knight, Social Commerce expert, will be sharing how to drive traffic to your online store with a multi-channel experience. Learn how to optimise your online store using the latest social commerce tools and design whilst devising a monthly content marketing strategy that consumers will fall in-love with.

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Date: 17 February 2012
Location: Central Working, UK

Taking your brand onto the social web...and coming out on top

Getting it right on the social web isn’t easy. While brands and agencies have more platform and service options these days they also have to face the realities of a crowded social marketplace and increasingly hostile natives. So how does a brand go social when the social web just wants the brands to go home?

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Date: 16 February 2012
Location: Central Working, UK

The Socially Successful Business Explained

What is it about some businesses that succeed in creating more business via social media than others? Matt Hodkinson presents the 7 Secrets … the elements of a social business that ensure growth, improved business acquisition, and retention, irrespective of size.

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Date: 13 February 2012
Location: Central Working, UK

SMX London

SMX London is programmed by the sharpest minds and most experienced team in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the news makers and educated generations of search marketers.

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Date: 15 May 2012
Location: Chelsea Football Club, UK

Search Marketing Expo - SMX London

Search Marketing Expo is the only search marketing conference designed exclusively for experienced internet marketers. Learn about driving traffic and increasing conversions from paid search advertising, SEO, social media marketing, search analytics and more.

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Date: 15 May 2012
Location: Chelsea Football Club, UK

Evidon ePrivacy Webinar

Evidon ePrivacy Webinar The webinar will provide a concise update covering the latest advice from the UK’s Information Commissioners Office (ICO), the Internet Advertising Bureau UK, the Article 29 Working Party, and businesses themselves that are working proactively to ensure compliance with the ePrivacy Directive by the 25 May deadline.

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Date: 31 January 2012
Location: Global Webinar

PHP UK Conference 2012

PHP UK Conference 2012 is PHP London's seventh annual conference, building on the success of previous events by expanding to a double-day event, to accommodate the continual growth of the PHP community and PHP development industry.

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Date: 23 February 2012
Location: Business Design Centre, UK

Simon Says: Supermarkets can do so much more with Social & Technology

Supermarket

Technology is designed to make our lives easier, faster and ultimately more fun.

Tesco is my supermarket of choice. This isn’t because it’s the nearest shop to me. Nor is it because I think they are the cheapest. It might have something to do with the fact I worked for almost all of the other big chain supermarkets in my teens and still have a little grudge about being treated poorly for minimum wage, but I think the main reason I’ll go to Tescos is the clubcard.

At the start of 2011 I purchased my first iPhone. When I got it home I immediately started downloading apps. Once I’d got Angry Birds, Facebook & Twitter I started to search for the more "specific" apps for me. I found the Tesco Clubcard app and moved straight over.

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PR and SEO

PR and SEO workshop from the Chartered Institute of Public Relations

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Date: 20 January 2012
Location: CIPR Public Relations Centre, UK

Google Analytics

Google Analytics workshop from the Chartered Institute of Public Relations

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Date: 19 March 2012
Location: CIPR Public Relations Centre, UK

Simon Says: Google+ has a chance to sit next to Facebook

Google vs Facebook

Google+ started life as an attempt to be another Facebook. If I am honest it did a better job - but then again, it's not hard to stand on the shoulders of a giant (metaphorically speaking). The problem with Google+ is it doesn't offer anything additional to Facebook on first viewing.

Google+ is beautiful and easier to use than Facebook - my mum could set up an account on her own which is saying something. But after half an hour she was back in Facebook. Why? None of her friends were using Google+.

So does Google+ stand a chance? Until recently I would have said no.

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Editorial Skills for Charities Workshop

This practical workshop will help you sharpen your editorial skills and produce powerful publications and sparkling copy.

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Date: 26 January 2012
Location: London, UK

a4uexpo Europe 2012

a4uexpo Europe is a performance marketing conference and exhibition offering high-end networking with an international audience, educational conference sessions, a buzzing exhibition hall and many additional features such as the Street for new publishers and advertisers and Performance Marketing Health Clinics.

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Date: 19 June 2012
Location: Hotel Rey Juan Carlos I, ES

Social Brands

Social Brands Event One -Day Event 8 Feb 2012 London

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Date: 8 February 2012
Location: London - see event site for more details, UK

Social Media Week London Brainstorm: Ideas & Inspiration for 2012

BRAIN HUE Collection by Emilio Garcia

Two heads are better than one. So, 35 must be exponentially better, right?

At Chinwag, we're big fans of building things collaboratively, so we thought we'd really push the boat out for the initial planning of Social Media Week London 2012 (SMWLDN), 13-17th Feb, in case you're wondering.

On Tuesday evening, after an open invite, 35 people gathered at Ketchum PR's offices in Shoreditch to ruminate, dream and scheme on the themes for next year's SMWLDN. Analysing last year's event and taking informal soundings, the group started to explore five starting points:

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