Year, fresh start, and for online marketers in the UK, that includes finalising
preparations for a market where the ePrivacy Directive is actually
enforced. The Information
Commissioner’s Office (ICO) initially granted a 12-month reprieve from
enforcement to give us time to ‘get our houses in order,’ but the reprieve will
be a distant memory when it expires on May 25th. Did I just spoil your day? The good news is that consensus is
beginning to emerge on first steps that you can take, and more importantly, the
ICO has not demanded that the market go opt-in.