Re: UKNM: Looking for web-development shop

[Simon Stokes]

Brand Identity:  Creating a logo and guidelines that work on and offline?

On a slightly different note to Ian Tait's posting (attached):  I'm

interested in opinions and recommendations for Brand Identity Creation

specialists.

I'm trying to 'crack' (sorry!) the chicken-and-egg scenario of creating an

online brand identity that will then be marketed using offline media.


Arguably, this shouldn't be an issue - "A brand is a brand; an identity is

the best expression of that brand" but I'm concerned it's not that simple.


If you start with an offline brand design and identity, it is often too flat

and inflexible online, hence the likes of egg  (also I'm suspicious of

'old-media' brand identity companies being able to fully work on an online

brand).  Any suggestions or comments?


Alternatively, if you brief a digital design agency to create a brand, will

they have enough experience to create full guidelines (inc. for offline

cross-media creative executions) - or will you end up with something

shallow?  Discuss?

Who d'you Dell would use for a rebrand?  What would be a good solution?


I'd appreciate any comments or independent recommendations (particularly

with a business-to-business slant).

stokesybigfoot [dot] com

> Subject: UKNM: Looking for web-development shop

> I'm trying to compile a list of web development outfits who'd

> be able to provide the following services:

>

> * Interface design (with consideration of existing corporate

> ID guidelines)

> * Navigation and site 'architecture' - although strictly the

> architecture will come through the CMS

> * Development of highly structured templates to be used in conjunction

> with a content management system....




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