RE: UKNM: What is e-business?

[Irakli West]

There are many shades of eBusiness - on the one end of the scale there

is your digital-only company (think of mp3.com and the likes). If I can

pay my local off-licence with eCash using my bluetooth-capable phone,

does that make it an eBusiness? I think so. 'e' can stretch vertically

right through your organisation (from procurement to post-sale) or

affect just part of it.


Somehow I can't help thinking that 'eBusiness' is more marketing-driven

than a defined reality - everyone is doing e, so now it's mCommerce and

even v-Business (voice). 


Just like New Media not being New anymore but new or just plain media

(see recent thread), eBusiness will presumably become normal and lose

the e.



Irakli West

Mobile Digital Services

Syzygy Ltd.

+44 (0)20 7 598 9930


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