Re: UKNM: Re: Portals?

[Mike Butcher]

>

At 12:16 24/08/98 +0100, Lard <lardgross [dot] net> wrote:

>>

>>Beeb.com's numbers are pretty lame.

>>from 3.5 million (real, Type A) pageviews in March to 4 million pageviews

>>in June... that's stagnation in the current marketplace...

>>

>>in the same time period www.news.bbc.co.uk went from 8 million pageviews to

>>16 million... and www.bbc.co.uk went from 8 million to 12 million...

>>bearing in mind www.beeb.com gets a fair proportion of its traffic as click

>>thoughs from www.bbc.co.uk, this is doubly bad news...

>

>Snip..

>

>What is a "real, Type A" pageview?


Type A is ABC//electronic's term for page impressions requested and viewed

by people, as opposed to IE4 crawlers and search engine robots (Type B).

These figures are available from ABC's site at


http://www.abc.org.uk/electronic/index.html


The BBC now breaks out its audits between Type A and Type B. Most other

publishers are looking at doing the same from September.


Our own recent monthly Traffic Update (August 13th issue) carried a

publishers statement  from BBC News Online stating that their traffic had

gone down to 14.89m impressions in July - so it sounds like the World Cup

had a lot to do with that 16.98m figure.


Mike


------------------------------------------

Mike Butcher   -  Editor  -  New Media Age

T:(+44)171 9704812    2 Berners St, London

F:(+44)171 9704899    http://www.nma.co.uk

------------------------------------------