UKNM: Search Engine Optimisation

[John Braithwaite]

Hi Will


Just a quick reply - I don't think this list are stuck on JUST using Search

Engines as a means of getting traffic to their site... but there are many

reasons why they are discussed frequently:

- Search Engines are not directly in our control and not directly

measurable, therefore the best-practise methods are constantly changing.

(although you can see the click-throughs and searches that caused visits)

- Each engine works in a slightly different way adding to complexity.

- You can never guarantee where your placement will be (please, no more,

Jude, I'm a broken man!)

- They are free (apart from the effort into registering with then)

- They give you a truly global reach

- You get new completely new visitors

- You can get a large amount of sustainable traffic from good search engine

optimisation

- We all want an easy way to register with them, but realise that this is

fantasy!

- I repeat, they're free (ditto, Jude!)



For The Good Book Guide, without an enormous marketing budget at our

disposal, they are about the second most important part of the online

marketing mix.

	

Cheers



John B

http://www.thegoodbookguide.com




Date: Tue, 01 Aug 2000 18:18:38 +0100

From: "will simmonds" <

willseuropean-internet [dot] com

>

Subject: RE: UKNM: Search Engine Optimisation vendors wanted


Hello I am new to this chatlist, but want to comment on the whole area of

Internet Marketing.  Search engine submissions (particularly when optimised

and

manually submitted) are aimed at driving additional traffic to a site.  But

why

limit yourself to just search engine submissions when they is a whole raft

of

Internet Marketing activities that can be carried out.  Its a bit like an

off

line marketer saying I am going to do marketing, but I will only use

advertising

and ignore the rest of the marketing mix.  Trying to convince people that

they

need to look beyond search engines is really hard - is it me or is anybody

else

having problems with this?

(PS I've not even mentioned the cowboys in this industry who use mass

submission

tools and claim that they have then "optimised your search results")

- --

Will Simmonds ~ Marketing Manager

European Internet Technologies Ltd.

http://www.european-internet.com



The key to search engine submissions is that you receive advice on how best

to

optimize you web page, how well your competitors perform in search engine

results, where you should position yourself (category wise) within search

engines.  On the basis of this information you should


Karl Wirrmann wrote:


> Just a word of warning regarding search engine optimisation - beware of

> people who make extravagant claims for not much cash.


[Sam says: msg chopped]


- --

Will Simmonds ~ Marketing Manager

European Internet Technologies Ltd.

59 St Aldates, Oxford, OX1 1ST, UK


Tel  + 44 (0)1865 728001

Fax  + 44 (0)1865 728004

http://www.european-internet.com



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