UKNM: Nielsen on Mailing List Usability

[Alberts, Rob]

Salient points at:

http://www.useit.com/alertbox/20000820.html


He says fulfillment is far more important than "marketing tricks". Okay -

but cannot have one without the other.


I liked the apologia for accidental spam. There was a thread here regarding

getting off LastMinute recently. Read him for further reason not to jump to

conclusions and label legitimate email as spam just because you fail to

unsub.


and as for discussion groups:

"Unfortunately, moderation is a good deal of work: a rent-a-moderator

service might be a good business idea, locating the moderators in low-salary

countries." Okay there's a joke here for moderators, but doesn't he ignore

the fact that there are linguistic barriers to outsourcing. Ay carumba.


Ultimately, he just predicts the death of lists and email marketing. So: eek

or ech???


Rob Alberts

e-Marketing

TSL Education

http://www.learnfree.co.uk

0207 782 3368



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