Re: UKNM: the absurd economics of the net

[Tim Hayward]

A truly brilliant idea. One could, of course just send them the ten

cents and ask them to look at the banner.


In fact buy.com are already doing this (selling products at a loss and

collecting ad revenue at the site).


I'd do it myself if it wasn't for one thing....


How the Hell do you ensure that the banners are read?


Which brings me back to my favourite rant. BANNERS JUST SUCK.


This points up the fundamental paradox in banner and old media

advertising. It's just carpet bombing with the brand - just random

yelling of product qualities to a largely uninterested public.


Old and New Media MUST learn that sales come through ENGAGING with the

consumer.


This is the most incredibly instructive thought experiment. It shows

that we can't see the flaw in this obviously foolish scheme BECAUSE

WE'RE NOT THINKING BEYOND THE CURRENT PARADIGM.


Advertising - Get Over It.


T


Bill Thompson wrote:

> 

> This week's Economist has a number of pieces about the overvaluation

> of net stocks - worth reading - but they also point out the way

> the industry  is going by imagining a company called "dollar.com" that

> sells dollar bills for 90 cents and then makes money from selling

> ads and impressions.

> 

> What frightens me most is that I can't see anything wrong

> with the model... is it just me?

> 

> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

> Bill Thompson     +44 (0) 1223 245963

> mobile:  0411 557361    http://dspace.dial.pipex.com/bill/

> "You'll have to pry my private key out of my cold dead hands."

> "Your proposal is acceptable..."

>                            <<PGP Fingerprint>>

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-- 

++++++++++++++++++++++++++++++++++++++++++++++++

Tim Hayward. Digital Media Strategist. HHCL + P. 

Kent House,14-17 Market Place, Gt Titchfield St,

     London, W1N 7AJ. Tel +44-171-915-7579.


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