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Subject: Re: UKNM: Re: Amazon.com
From: Stefan Magdalinski
Date: Mon, 21 Feb 2000 09:14:06 GMT

> > >
> > > Where do we draw the compromise line between assuming Internet users
> >are
> > > getting more experienced and accepting that they need simpler and
> > > simpler interfaces as more newbies come online?
> > >

This thinking is exactly boo's problem. You don't.

I've been using the web since '94. I've probably spent an average of 10
hours a day online since then, sadster that I am. But I need simpler and
simpler interfaces with each passing day, because my patience with
obfuscated ones gets shorter and shorter.


Nobody proposes making tin-openers harder to use ('more interesting')
for
people who open lots of tins. quite the opposite in fact.


look at the design of Nike town on oxford street. loads of money spent
on interactive stuff, little areas for kids to play football, bizarre
lifts for shoes, video screens, blah, blah, blah. But they didn't make
the experience interactive by making people put on a pair of concrete
shoes when they walk in the door, or by hiding the cashtills in a locked
basement. It's still totally trivial to go up to a member of staff and
give them money.

--
/** Stefan Magdalinski, computin
info: http://www.isness.org/house/boat/sig.txt **/


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Replies
  Re: UKNM: Re: Amazon.com, Judith Atkins

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