UKNM: RE: Gameplay

[Dave Evans]

 >Did they not look at the BOL giveaway last year and make notes? Naivety and

 >/ or lack of preparation is hardly an excuse when this kind of thing has

 >been done before. 



Since their Marketing Director was at BOL when they did happy hour last

year, I think you can guess where the idea came from in the first place!

(Sorry Steve ;-) )

I think the main problem with an offer like Tombraider for a pound is that

the secure server can only take so many simultaneous users so its not going

to cope - doing a free giveaway actually gets around that (although its not

like BOL didn't struggle as well). Nothing wrong with the idea though, it

gives you great PR and its a cheap customer acquisition tool for the

customers who did actually get through.


Dave 



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