Re: UKNM: small businesses marketing on the internet

[Andrew Ogilvie]

 >Here's a free quote from Book II:

 >"A Domain Name

 >Well, this really isn't necessary - unless you think so.  Not many people

 >find sites by typing a company name and then '.com' (unless, of course your

 >company is Coca-Cola).  For the most part, domain names are only important

 >in terms of company image.  If you're an international company with an

 >established name, then a domain name is a given.  However, if you're a

 >plumber with one van, no one is going to blink an eyelid if your web site

 >address is http://www.ispname.com/joesplumbing/"


This is lame advice. It's hard if not impossible to get listed on Yahoo

(and other places) without at least a proper domain name. And what happens

when you outgrow your ISP or they go under? A domain also gives a minimum

of credibility to your site. 



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