UKNM: Newspapers shaft dot-coms big time

[Ray Taylor]

Media Week, Jan 21, front page, by Amy Vickers: "Agency chiefs say dotcom

clients are being charged up to 50% more for slots, claiming that Associated

Newspapers, The Guardian, The Times, The Express and Financial Times have

all inflated their prices."

..."Agencies say the nationals have effectively formed a cartel

discriminating against dotcoms and that high press prices may spark rate

rises in other media."


Full story can be found at: www.mediaweek.co.uk


Is such a move justified by the huge budgets being thrown at dot-com

launches by VCs and the competitive nature of print and web or is it just a

cynical attempt to cash in on internet fever? Or are the 'papers just

running scared of online and trying to push back the tide?


And will TV and poster rates go up too?


Ray Taylor

eyeconomy - online media planning, buying and campaign management

rayeyeconomy [dot] com

 020 8249 6313 +44 20 8249 6313

www.eyeconomy.com 



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