Re: [uk-netmarketing] Re: New media Lobbying Groups / Associations

[Ashley Pomeroy]

>>>>Is anyone else getting excited about e4.com's strategy?? i am.

http://www.mediaguardian.co.uk/newmedia/story/0,7496,426353,00.html<<<<


What strategy? That 600-word article didn't say anything at all, merely

that Channel 4 are launching a new website that will have streaming

video. The first six paragraphs are introduction, the last four are

summation, and the ones in the middle are obfuscation.


The strategy appears to be to hire Charlie Brooker as a humour columnist

and have some interactive things. Both ideas are sound, but not

particularly innovative.


As for the lack of meaning, take this paragraph:


>>>>The clear message is that E4.com is not just going to be a support

vehicle for the TV channel. "While we do want to support the channel, we

want to do it in an innovative way. E4 is a multi-platform brand that

we're taking on the internet in a way that mirrors the TV content but is

uniquely focused on interactivity," says Anson. "We'll always have

something new and fresh every day and when we start marketing the site

around the full launch, we'll be encouraging people to come and visit us

for 10 minutes every day - it's healthier than taking a fag break."<<<<


That's 105 words - a lot of words for a newspaper article. But the sum

total of their meaning is nothing.


And the article uses the word 'madcap', and thus should be shunned.


-

"In the land of the blind, the blindest man is king"

Ashley Pomeroy -

arpslab [dot] org

 - http://www.ashleypomeroy.com/