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Subject: | No Subject |
From: | Amy Vickers |
Date: | Thu, 30 Jul 1998 09:43:28 +0100 |
Hello there
Craven hack calling for information here.
I'm doing some research on banner ads / campaigns and would like to hear
any views on what makes a good banner advertising campaign (creative,
planning, buying, post campaign assessment etc). Does anyone have any top
ten tips or words of caution. Comments (posted to the list or sent to me)
welcome.
Or is it all about sponsorship now, not just banners?
What with the Yell Awards discussion promoting debate, it sounds like we've
reached a watershed.
Cheers
Amy
---------------------------------
Amy Vickers
Reporter, New Media Age
50 Poland Street
London W1V 4AX
Tel: 0171 970 4809
Fax: 0171 970 4899
http://www.nma.co.uk
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