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Subject: UKNM: RE: UKNM Digest V1 #224
From: John Braithwaite
Date: Tue, 27 Jul 1999 14:49:45 +0100

> Jo
> I would suggest:
> Unless there is ACTUAL libellous comment, don't do a 'MacDonalds' and
> end up with a red face. Even if you win, you lose. Let the site get on
> with it and, if at all possible, contact the owners of the site and
> find out what their gripe/grievance is. They would probably jump at
> the chance of an 'interview' with the company concerned and then
> ensure that they sign legal papers ensuring that they 'print' what is
> said in the interview (and don't make it up). Also, they almost
> definitely have a bulletin board: get some members of the PR
> department / external agency (don't make it too obvious about who you
> are) to start posting on it and, without being too obviously
> 'pro-corporate' start to build bridges and ask indirect questions.
> If, however, the site is run by loons then something will have to be
> done about it and suggested methods are:
> 1. Swallow pride, don't get involved, wait for any unsubstantiated
> slander and then sue the lot of them.
> 2. have at least three or four powerful PCs on the ready and then set
> them loose on the site, just sending requests day & night to keep the
> site 'busy' (again - this was not my suggestion and, if discovered,
> could be BIG trouble).
> The most important thing is to contact the owners of the site and make
> sure that they know that you are there, that their comments will be
> watched and that they are responsible for the site. The net is at its
> most powerful when 'anonymous'.
> JB
> >Date: Wed, 21 Jul 1999 11:53:44 +0100
> >From: Jo Chipchase <joatcan-u-hack-it [dot] com>
> >Subject: UKNM: Case studies - pro and anti company websites
> >Thanks for all the "Website Sins" suggestions. I've already
> submitted the
> >feature to Internet Money (it was on a tight deadline).
> >
> >I'm after something else now... (soooo demanding!):
> >
> >I'm writing a chapter about IT sector PR for "The Public Relations
> >Handbook", to be published by Routledge later this year. I need to
> include
> >a couple of case studies about the effective use of pro and anti
> company
> >websites (anti could include the likes of Mac Spotlight and British
> >Scareways). Does anyone have any suitable material?
> >
> >I'm also interested in your comments about how corporates should deal
> with
> >rogue (anti) websites.
> >
> >
> >Jo.
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