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Subject: UKNM: Underwriting phone bill
From: Clay Shirky
Date: Tue, 27 Jul 1999 16:44:00 +0100

>From the Yank perspective, this whole business of metered calls looks
not merely daft, but is also a drag on e-commerce, since the sense
that time online is precious mitigates against the sense of comfort
needed to get used to shopping.

Have any ecommerce sites offered to explicitly reimburse customers for
time spent on their site if they pruchase something? One could either
do it with a counter (you spent 27 minutes here, so at 4p a minute
we'll discount your purchase 1 pound 12) or just do like easyJet and
offer a pound off for web purchases, but tie it explicitly to a
discount for the metered rate, which would pay for somethig between 25
and a hundred minutes, depending on the telco charge.

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  Re: UKNM: Underwriting phone bill, Duncan Clubb

  UKNM: Convincing others of the benefits , Drew Fleming

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