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Subject: RE: UKNM: Wacky names
From: Robin Edwards
Date: Mon, 17 Jul 2000 10:31:21 +0100

I wonder to what extent it matters how much the punters associate the brand
with the product. I can recall the Smile ads, with some bloke with a dodgy
haircut, but I can't remember what it was for (something to do with
finance, but that's it) which means I am unlikely to visit the site when
looking for a credit card, loan or bank account.

The current First-e ads have a strong recall in my head because of John
Hannah's familiar accent (I keep expecting him to say, "everything happens
for the beeeeest") but the whole concept of spin-offs trashing their parent
companies' overheads by way of highlighting their advantages sits awkwardly
IMHO.

Then there's bananalotto - at least you can assume it has something to do
with a lottery, but having visted the site and read the T's and C's I
decided there was no way on earth I would sign up for such a thing.

R

--
Robin Edwards
Clockworx
T: +44 1543 252370 F: +44 1543 420761
E: robinatclockworx [dot] co [dot] uk W: http://www.clockworx.com/ W2:
http://www.shopworx.net/

On Monday, July 17, 2000 9:10 AM, Sam Michel [SMTP:samatchinwag [dot] com] wrote:

> 1. these 'wacky' names will quickly go out of fashion
> 2. it's a lot easier and cheaper for banks to create a new 'wacky' image
> and launch it without having to change the image of their existing brand
> 3. if it all goes pear-shaped, it's a lot easier to dump the new 'wacky'
> brand
>
> Me? I'm with First Direct, which isn't exactly wacky, but it is an
> off-shoot of a major banking group. Are the banks doing the right thing?
It
> struck me, that post-Egg it's too late to jump on the bandwagon...can you
> remember the difference between Cahoot, IF and the scores of others,
which
> will no doubt follow?


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Replies
  RE: UKNM: Wacky names, Terry Kendrick

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