RE: UKNM: Value of email database

[Robin Edwards]

On Tuesday, June 29, 1999 12:06 PM, Janet Hare [SMTP:

elizabethjexcite [dot] co [dot] uk

] 

wrote:

> Does anyone have any information on the value of selling email databases

> collected via the web? Is this something that is happening quite frequently

> and if so what sort of money are the databases sold for?


It depends entirely on how well the list is targeted. I regularly get many 

emails offering me CD Rom's of 5,000,000 email addresses for about $70. They 

are supposedly cleaned of duplicates, all valid addresses and formatted for 

easy use etc etc.


Personally I'm not interested in blanket emailing of people who haven't 

opted-in to a specific list as I think it can do a fair amount of harm to a 

reputable brand.


Robin


--

Robin Edwards

Clockworx Design Limited

T: +44 1543 252370           F: +44 1543 420761

E:

robinclockworx [dot] co [dot] uk

     W: http://www.clockworx.co.uk/ 

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