RE: UKNM: Breathe.com

[TAN]

breathe.com


classic "see do feel"


so far so good


anybody do-ing?


Kyle


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Van:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]Namens">mailto:ownerchinwag [dot] com]Namens

 Ian Fenn

Verzonden: woensdag 7 juni 2000 1:48

Aan:

uk-netmarketingchinwag [dot] com

Onderwerp: RE: UKNM: Breathe.com



At 15:32 06/06/00 +0100, Irakli wrote:

>My tuppence

>

>1) Advertising

>In the case of a .com product it is imho best spent explaining the product

>rather than trying to appeal emotionally (or at least a combination of

>both), not the least as a web site and *especially* a mobile site come

>nowhere near creating a compelling emotional experience.

>

>Does breathe.com need explanation? yes - it's a service, use your on-air

>time to explain the product.


But, in doing that, how does breathe.com differentiate itself against other

ISPs/portals such as Freeserve, World Online, etc, given that they're

offering much the same thing?


All the best,


--

Ian Fenn

Director, Chopstix Media Limited

http://www.chopstixmedia.com/



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