Re: UKNM: Breathe.com

[Andrew Mackie]

That's a great idea Lucky!!  I think the breathe.com ad would work much

better as a no smoking campaign!!


Andrew Mackie

Editor

MarketingSherpa.co.uk

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----- Original Message -----

From: Lucky Dunne <

luckydigittante [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Thursday, June 08, 2000 11:36 AM

Subject: RE: UKNM: Breathe.com



> I saw the 'peas on plate' breathe ad in a movie theatre a few weeks ago.

> Right up until the very end I was hoping it was a new 'stop smoking'

> campaign.

>

> Anyone thought about re-contextualising advertising wholesale? Maybe an

> online marketplace where you could buy entire used ad campaigns. I'll bid

on

> all the properties under Pepsi's 'clear soda' campaign from a few years

ago

> and re-use it to promote cleaner drinking water.



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