Re: UKNM: PSI & Cisco Systems

[Paul Shalet]

Ben , Right now Cisco are in a great position to go for world domination ,

just ask your techies who they  would recommend to route Internet traffic or

to hold your network together , a year ago the answer may have been 3Com .

Then ask your techies who signs the checks for hardware and they will say

the MD/FD .


So I would say that to be a big brand you have to behave like one and that's

exactly what these two  may have achieved . What will be really interesting

is to have sight of the post tournament awareness research , then we would

find out if it was money well spent , particularly if the final is between

Slovenia - Denmark ( no offence meant to their nationals ! )

================================================

PAUL SHALET

Sales and Marketing Director

LibertySurf ( UK )

http://www.Libertysurf.co.uk

+44 (0) 870 737 1150

0385 501 886

================================================

----- Original Message -----

From: Ben Hawksworth <

thawksheadhotmail [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: 12 June 2000 15:59

Subject: UKNM: PSI & Cisco Systems



> People have been talking a lot about the difficulties web companies have

in

> dealing with advertising. When watching the starting game of Euro 2000 I

> couldn't help notice the bilboards with PSI splashed over them, and the

> almost constant reference to Cisco systems. Combined with Cisco's recent

> spate of TV advertising it seems a little odd that these companies are

> taking up tradtionally BtoC space.

>

> I can see that there is value in these companies getting there names

> recognised, but am a little worried they my be putting in bids for world

> domination?

>

> Ben



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