Re: UKNM: great ad, bad marketing?

[chris]

----- Original Message -----

From: "Alex Dale" <

alexlondon [dot] virgin [dot] net

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Thursday, June 15, 2000 12:26 PM

Subject: Re: UKNM: great ad, bad marketing?


> That's more or less what I thought. Isn't using the Turkish guy really

very

> geeky?


Depends what you mean by 'geeky'.  Millions saw the original Mahir website,

not all of whom were 'geeks'.


Also, what he represents is the power of viral email, and of people sending

freinds email.  Which is what Smartgroups does.


Just 'cause he's not a 'traditional' celebrity, and he doesn't hang out in

Soho bars, doesn't mean a hell of a lot of people know about him and like

him.


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