Re: UKNM: great ad, bad marketing?

[Ozlem Tuncil]

Is it geeky or is it focused advertising?


People into the internet and its communities are likely to know who Mahir

is, and can guess that smart groups should be about creating communities.

For me the most distinctive factor of this ad compared with other dotcom ads

is its emotional and human tone. Mahir succeeded in communicating with the

entire world without perfect English (but imperfection is an old school

internet value!) and with humour and openness.


Ozlem



At 12:26 15/06/00 +0100,

uk-netmarketingchinwag [dot] com

 wrote:

>That's more or less what I thought. Isn't using the Turkish guy really very

>geeky?

>

>Mike Butcher wrote:

>

>> It's another dotcom ad that looks good but doesn't actually tell you what

>> you can do with it, hence confusion. Unlike letsbuyit, IMHO, which does.

>>

>> >What do people think of the smart groups ad featuring that Turkish "I

>love

>> >you"

>> >bloke?

>> >

>> >Alex



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