Re: UKNM: great ad, bad marketing?

[Alex Dale]

I saw the "I love you" ad during the Big Breakfast, sandwiched between a new

Kiss 100 garage compilation and a breakfast cereal for kids. Even though I

am

pretty geeky myself, it took me a while to realise what was going on. The

creatives seems way too inward looking / insider for a mass audience.


Jon Ewing wrote:


> >I agree, Mike. I thought the "I kiss you!" TV ad was hilarious - and I'm

> >sure I'm not alone - but for every one of us industry indiders who get

the

> >gag, there are a hundred thousand regular users who aren't quite so

> >obsessed with the web's ubiquitous cultural cross-referencing. There's a

> >lot to be said for advertising of the 'it does what it says on the tin'

> >variety. But then, going by the address of my web site, of course I would

> >say that.

>

> Jon Ewing

> http://www.WhatThePapersSay.co.uk

>

> >Date: Wed, 14 Jun 2000 12:13:01 +0000

>

>From: Mike Butcher <mikebcentaur [dot] co [dot] uk>

> >Subject: Re: UKNM: great ad, bad marketing?

> >

> >It's another dotcom ad that looks good but doesn't actually tell you what

> >you can do with it, hence confusion. Unlike letsbuyit, IMHO, which does.



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