RE: UKNM: Interstitials

[Bharat Karavadra]

>From past experience, if you want visitors to register their email address,

the best place to do it is on the home page. However I have found that this

only works if it only the email address that you are requesting - it would

obviously be intrusive if a whole form with multiple fields was placed on

the page. In terms of putting a 'click here to register' - again, if it just

the email address, you may as well put a text field with a 'register for

newsletters' (or alike) - it's probably not going to use an more space than

the advert. Regarding the request itself, only visitors interested in the

site/company will register and what better way to build a database of

interested visitors.


In summary, my view is that you should put a simple request and form on the

home page or an advert to a larger form on another page.


Either way only interested visitors will complete the form and hence you

have a quality, if only small, marketing database. I have found this most

effective in the early days when we really did need to communicate only to

visitors interested in our business. The process of building up an

interested visitors mailing list has been slow, however on mailing these

visitors with news and links back to our site, over 80& of them have

returned after reading the newsletter. On that note I will stop waffling - I

can't remember what the original questions was.


Bharat Karavadra


CTO

Net.cubator.com

Direct Tel: +44(0)20 7362 0511

http://net.cubator.com

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Internet Incubator providing start-up finance,

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-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Sam

Carrington

Sent: 14 March 2000 09:2

To:

uk-netmarketingchinwag [dot] com

Subject: Re: UKNM: Interstitials



http://www.searchz.com/Articles/0514992.shtml


Richard Stephens wrote:

>

> I am trying to persuade my clients to use a small interstitial on their

> homepage, to prompt visitors to register their e-mail address, but they

> aren't keen - they reckon people will find it obtrusive.  Has anyone got

any

> experience of the beneficial effect of interstitials used for these

purposes

> (or any other) which I could use as ammo?

>

> Many thanks,

>

Richard Stephens [Stephens [dot] Rbhwg [dot] com]

> Planner, BHWG London

> Tel: 0171 298 1277



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