Re: UKNM: Site Inspection

[Richard Longhurst]

Having written about a few Web sites in my time, I'm deeply hurt that Ray

finds my

contributions tedious and absurd. ;-) So why do all these PR folk keep

phoning and

e-mailing me to get me to write about their sites? Because editorial in

print

media is a good way of driving traffic -- amazingly, people still believe

what

they read in the papers.


Many people don't have the time to visit several Web sites in a vain hunt to

find

a good one. A decent review will save the reader the bother of going to

www.anotherpoxywebsite.com and tell them to go straight to

www.abloodygreatwebsite.com instead -- there is as much value in warning

against

as there is in recommending. Wouldn't it be handy if search engines could

make the

same distinction between the good and bad? I'm sure that some people do

derive

vicarious pleasure from Web site reviews (or am I deluding myself?).


As for site inspection, it might be more useful to compare sites that are

aimed at

a similar audience, rather than go for a rag-bag selection - pet shops, MP3

portals (Vitaminic, Peoplesound etc), shopping directories. Hang on a

minute...


Richard

--

Richard Longhurst - 2020Shops - http://www.2020shops.com/

On-line shopping made easy

rlonghurst2020shops [dot] com

----- Original Message -----

From: "Ray Taylor" <

rayeyeconomy [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Tuesday, March 14, 2000 4:26 PM

Subject: Re: UKNM: Site Inspection


> Personally, I can think of few things more tedious and absurd than reading

> about a web site in a print magazine. Have never done it, and don't intend

> to start now. Unless other readers find it useful, I would be happy if NMA

> dropped site inspection as something a bit out of date.

>

> If you think about it, the reason fast cars, yachts, etc, are reviewed in

> magazines is that it provides vicarious access to something most people

> can't afford. So what value do web site reviews bring when all you have to

> do is type in www.yetanotherpoxywebsite.com to find out for yourself?

>

> You could save a lot of time and just ask site owners to submit their

launch

> details and print that.



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