Re: UKNM: Virtual Communities, Avatars etc. . .

[3345]

This sounds like quite a sad virtual world. Why escape reality as we know it

to enter a world with money, cashpoints, rent etc?


Who dreamt up this and how unstimulating is the real world that they are

trying to escape?


donal scannell

www.3345.ie

----------

>

From: "Joanna Crumpton" <jodigital-outlook [dot] com>

>

To: uk-netmarketingmail [dot] chinwag [dot] com

>Subject: RE: UKNM: Virtual Communities, Avatars etc. . .

>Date: Thu, Mar 16, 2000, 1:22 pm

>


>Virtual communities may not appeal to everyone, but for those who enjoy

>chatting online it does offer a much richer and immersive environment

>compared to the text based alternatives. Those who do enjoy the service can

>spend amazing lengths of time inworld, in the Virtual Zones you can find

>people playing virtual bingo together, in the US they're even getting

>married online!

>

>Virtual Zones (www.virtualzones.co.uk) has recently launched in the UK and

>we are about to start an online marketing campaign for them.

>

>Within the Virtual Zones there is quite a lot of scope to customise your

>avatar with different heads, body shapes and accessories, as well as rent

>your own your apartment which can be decorated and furnished however you

>choose. It has it's own monetary system where you collect credits from

>virtual cashpoints, in order to buy the items you want. When more partners

>come on board there will be developments within the world, which will

create

>more environments.

>

>These virtual worlds do create great brand building and e-commerce

>opportunities as branded environments, or inworld objects can be created,

>which can link directly to a URL. There is also the opportunity to talk

>directly to consumers inworld.  For example at a specific time each week a

>representative from the company could be inworld, in their branded

>environment, to answer any questions on a specific topic. Events,

>competitions and games can also be hosted inworld.

>

>As a marketing agency we find it a very interesting medium to run campaigns

>in - i.e. what is going to be more effective, a 468x60 pixel banner on a

>page, or an animated character/object giving you information about a

>product?

>

>Have any of you media buyers out there done any virtual world advertising,

>or would you consider it?

>

>Jo

>__________________________________

>Jo Crumpton

>Digital Outlook Communications Ltd

>6 Melbray Mews

>158 Hurlingham Road

>London SW6 3NG

>Tel: 020 7348 6611 (direct)

>Fax: 020 7348 6601

>Web: www.digital-outlook.com



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