Re: UKNM: Online focus groups

[Duncan Clubb]

Not too sure about this, but have heard about a new market research methodology developed by Harvard bods that is meant to be much better than focus groups and lends itself well to online implementation.  It's called Resonance and the main person to contact in the UK is

sarahlittle-max [dot] co [dot] uk

.


Duncan


William Wemyss wrote:


> Hi everyone

>

> I wanted to ask the group about online focus groups. Panlogic is thinking of expanding into this area online to to help with e-brand building and identification. We are continually looking for extra ways to ensure appropiate brand communication. Any suggestions would be gratefully received.

>

> Kind regards

>

> William

>

> William Wemyss

> Panlogic Ltd

> 'Performance based web branding & marketing'

> www.panlogic.co.uk

> (44)181-848-5166



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