UKNM: Re: Re: Waitrose man in The Guardian

[Andy]

One thing Waitrose does have is those swanky barcode scanners, wirelessly

telling the tills what you are putting into your bags. Thus elimenating the

two things I hate the most about shopping, waiting in queues and packing the

shopping in those placcy bags!


Anyway,  Jon Browett (Tesco.Com CEO) was asked, at a seminar last week if

they (tesco.com) planned to do a  one hour delivery service. Sadly he didn't

answer it but he did talk about tesco's strategy and that I think gave the

reason why Urbanfetch failed. Rather than delivering from a central

warehouse they should have done it the tesco way, from local stores.  Sadly

urbanfetch didn't have any. Tesco do so I think they should offer a 1 hour

service and sell the kind of FMCG that Urbanfetch were selling and that made

them so successful, even if they couldn't sustain it.  I just wish Tesco

thought it too.



----- Original Message -----

From: "Tim Ireland" <

timdesignercity [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Monday, November 20, 2000 2:36 PM

Subject: UKNM: Re: Waitrose man in The Guardian



>

Ben Rooney <brooneyfirstpersonglobal [dot] com> spotted:

>

> > Did anyone else read the piece in Thursday's OnLine by Mark Price,

> marketing

> > director of Waitrose.

> >

> > Boiled down to: "My driver (really) Vince, and my secretary (Debbie)

tell

> me

> > that the Internet is really difficult to use, so it will never catch on.

>

> Tch! And I've been wasting my time polling people who argue with

themselves

> in the street. Why the bloody  hell didn't I think of talking to my

> *driver*?

>

> > Anyhow people don't really want to sit at home, order their goods online

> and

> > have them delivered by some man in a van. No, much better to drive 5

miles

> > to visit some piss poor supermarket dragging your screaming children

with

> > you for 90 minutes to discover they don't have half the things you

wanted

> > anyhow".

>

> Stress fractures are beginning to show here.

>

> > Perhaps this explains why Tesco is the most successful supermarket in

the

> UK

> > and Waitrose is not. Perhaps Waitrose needs a new marketing director.

>

> I'll want six figures, a share package and company car.

>

> Oh, and a new driver.

>

> ;o)

>

> Tim Ireland

> Director of Marketing

> www.designercity.com



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Spending too long reading these emails and not enough time working?

Could be time for a new job. For all the best jobs in IT, New media,

        and E-Commerce, come to RevolutionVisit

           at London Olympia 2 24/25 November.


     See http://www.revolutionvisit.com/1 to find out more.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com