UKNM: brands

[Ian Tester]

Tim wrote "Why don't the brands just go and ask (ok, pay i guess??) kelkoo,

or one of

the other comparaitive shopping engines to build a special comparative

shopping engine, just foir their brand and build a site around this?"


<common sense>


yeah right.


brand pays money to send its audience to a bucket shop, where they have no

control over presentation, fulfilment. consumer buys brand at low price,

expects to again. bye bye brand equity.


i have 2 words to say to you - pierre cardin. (once sold by argos)


</common sense>


i


Ian Tester, Business Accelerator, EMAP Digital

http://www.emap.com - building the most exciting media company in the world

Exmouth House, Pine Street, London EC1V 0JL, UK

T 020 7868 7574 F 020 7868 7514 M 07880 557692 E

ian [dot] testeremapdigital [dot] com

AIM iantester


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

   Seminars, exhibitions, networking events, parties, conferences.

        Finding it difficult to keep up and plan ahead?


    Sign up for Chinwag's weekly new media events newsletter,

   all the events you need to know about, direct to your inbox.


   http://www.chinwag.com/uk-netmarketing/e_index.shtml

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com