How-to Kit: Tweaking Your Site's Copy to Get More Search Engine Traffic

Topic: 
marketing
search
Publisher: 
MarketingSherpa

Learn how to tweak your Web site's current text-copy so that search engines send you more traffic. Includes tips on picking the right keywords to optimize for (most marketers make mistakes at this.) Get entire kit - or buy parts separately...

Now, find out how you can simply tweak the copywriting -- the visible text content -- on your Web site to get more traffic from search engines. You'll learn:

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12 June 2008 by Deirdre Molloy

Making metrics fun

I'm sitting innocently at my desk, chowing down on a sarnie from one of Soho's many fine eateries, flicking through the mountain of blog posts stacked up in Google Reader.

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11 June 2008 by Sam Michel

Chinwag

The Chinwag community is a focal point for digital media practitioners in the UK and beyond. Bringing together expertise, fact and opinion, it's a connecting rod for ideas and talent across the new media industries. Chinwag also publishes its own primary reports and research, as well as aggregating the best information from around the web.

Chinwag also produces:

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10 June 2008 by Sam Michel

MarketingSherpa

MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.)

So, we're not an agency, consultancy or other vendor seeking your business. We're not even available for private research -- all our research is published for the entire MarketingSherpa community to benefit from. Our goal -- to give marketers of the world the stats, inspiration, and instructions to improve their results.

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10 June 2008 by Sam Michel

e-consultancy.com

E-consultancy.com provides information, training and events on best practice online marketing and e-commerce.

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10 June 2008 by Sam Michel

Internet Statistics Compendium

Topic: 
marketing
media
socialmedia
advertising
branding
mobile
usability
technology
search
Publisher: 
e-consultancy.com

A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures.

Our latest version contains numerous updates including new data on social media, blogging, email, search marketing and mobile.

The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.

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8 June 2008 by Sam Michel

MeasurementCamp III: This time it's frameworks

Now on it's third installment, I finally managed to escape the office for a couple of hours to attend Measurement Camp III. Sadly, I was concentrating too much to take much in the way of notes, but various people have promised to write up the information on the Measurement Camp wiki, under pain of Will getting grumpy ;-)

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6 June 2008 by Sam Michel

The first 88 days of Digital Pulse

88 days ago, Chinwag launched the Digital Pulse, a confidence index for the digital industry.

Why did we do it? What's happened so far?

Early days...

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28 May 2008 by Sam Michel

Alchemy in the micro media maze

Micromedia makes my life better. For one thing – I don’t have to take comprehensive notes at Chinwag events, because there’s always the trusty podcast :-) So I spent most of this event using my more evolved faculties of listening and thinking. Amen to that!

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27 May 2008 by Deirdre Molloy

Digital Pulse - April 2008

Digital Pulse indices
Digital Pulse: 
125.5
Current Index: 
142.1
6 month Index: 
131.6
Employment Index: 
142.1
Move Jobs Index: 
116.1
Salary Index: 
95.6
Current Confidence Index: 
126.6
Future Confidence Index: 
123.9

The method for calculating the Digital Pulse has been adjusted to give a more accurate reflection of the industry's confidence, based on feedback from March's results. Using this new algorithm for both March and April's results, confidence dropped 2.5%, with most of the other indices showing small drops in confidence.

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23 May 2008 by Deirdre Molloy

Digital industries’ workforce withstand economic jitters

Ever wondered how people really feel about their careers and futures in the digital industries? Amid the buffeting winds of economic turbulence, are we blasé or nervous, excited or fearful? Now you can find out - and add your own sentiments to the big picture equation.

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20 May 2008 by Deirdre Molloy