business analysis

Heard about LinkedIn & want to integrate it into your Networking?

Briefings are designed to give a high level of personal attention and meet the needs of an individual or team. Workshops provide in-depth analysis of networking theories, simultaneously sharpening the key networking skills and refining a business minded modern personal networking strategy. Book now or call 020 7100 2437.

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Date: 24 February 2012
Location: Rhodes Brasserie Private Dining Room, Cumberland Hotel, UK

Target Promotion Misses Bullseye: A Tale of Four Blunders

Offensive Target Ad byATIS547

What seemed like a fantastic marketing campaign, turns out to be a horror story. Metrics were missed, warning signs ignored and US retailer, Target ends up 'doing a Hoover'.

As with so many promotions, it started with a terrific deal for customers. Visit Target's Facebook page and get a $10 gift card for spending $50. What happened next was a  free-for-all with deal hunters gaming the system, some claiming profits of $5,000. So, what went wrong? 

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15 December 2011 by Sam Michel