video games

Fail to Plan Your Social Campaign - Plan to Fail!

FAIL (possible EPIC FAIL) by Rob Boudon

A key mistake made by brands when they first enter the social sphere is to forget that they’ll need a way to measure the tangible success of their efforts. Effectively brands leave themselves unable to measure the ROI of their social activity and as a result it can very easily become a wasted effort.

When you first engage through sites such as Facebook or Twitter it’s very easy to be fooled into thinking that a million online followers is an end to itself, but if you haven’t at the very least considered a future strategy for turning your new online friends (followers and fans) into *real* customers, it’s highly unlikely to happen on its own.

Just as with any other marketing campaign, clear objectives should be set right from the start that can be clearly measured and analysed in order to tell you exactly how successful your activities have been.

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GameHorizon Conference 2010

GameHorizon is Europe's leading conference for international games executives

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Date: 29 June 2010
Location: Gateshead, UK

Play: Exploring the UX Dimensions of Video Game design

'Play' will go beyond simple usability issues exploring different dimensions of User Experience that make games enjoyable. Use8 events are informal and tend to create an open atmosphere conducive to discussion and networking. A good mix of creative businesses, professionals and students are expected to attend

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Date: 29 August 2008
Location: Jury's Inn, UK