UKNM: FW: Fletcher Research Internet User Monitor - Latest Findings

[Ian Tester]

thought this might interest y'all - good data


-----Original Message-----

From: Internet User Monitor Data [

iumfletch [dot] co [dot] uk (mailto:iumfletch [dot] co [dot] uk)

] 

Sent: 15 December 1999 17:27

To:

ian [dot] testerboo [dot] com

Subject: Fletcher Research Internet User Monitor - Latest Findings



Thank you for registering your interest in receiving advance notice of the

latest wave of our Internet User Monitor(tm) survey of British web user's

online behaviour and habits.  This special supplement brings you an

exclusive preview of data with particular interest to the online consumer

retail market.


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SAMPLE DATA FROM THE UK INTERNET USER MONITOR(tm)


UK INTERNET PENETRATION

Total adult users (millions)


1998 - 10.6m (23% of population with access)

1999 - 15.7m (33% of population with access)

2000 - 18.8m (40% of population with access)

2001 - 21.6m (46% of population with access)

2002 - 23.7m (50% of population with access)

2003 - 24.5m (52% of population with access)


Location of internet access

Total adult users (millions)


1998 - Home  5.4m  Work  5.5m  Academia 1.5m

1999 - Home 10.4m  Work  6.5m  Academia 1.5m

2000 - Home 13m    Work  7.4m  Academia 1.6m

2001 - Home 15.3m  Work  8.7m  Academia 1.7m

2002 - Home 17.3m  Work  9.6m  Academia 1.7m

2003 - Home 18.3m  Work 10.1m  Academia 1.7m


OF ALL UK INTERNET USERS:


Reasons for buying online:

- Convenience - 70%

- Price - 45%

- Speed - 40%


Average value of online purchase:

- Average online purchase is 137 GBP

- Two thirds of purchases are less than 50 GBP

- Credit/debit cards are the favoured method of payment (69% credit, 24%

debit)


Location of last purchase

- Home - 74%

- Work - 22%

- Academia - 4%


Reasons for not making an online purchase

- Concern over credit card security - 43%

- Apprehension about committing to an online purchase - 37%

- Prefer to buy from a person than a PC - 34%

- Nothing yet appeals - 30%

- Too complicated - 12%

- Problem with home delivery - 8%


Response to / bought from sector-specific sites:

- Travel - 14%

- Recruitment - 9%

- Motor - 9%

- Property - 3%

- Personals - 3%


Response to book retail brands:

- Amazon is far and away the most popular book retailer - 65% have bought

from Amazon

- 8% have bought from BOL, 8% from Waterstones, 8% from WHSmiths


Response to online travel brands:

- Easyjet is the most popular travel retailer - 44% have bought from

Easyjet

- 13% from BA, 7% from Expedia, 7% from Go


Retailer loyalty card membership:

43% have a Sainsburys reward card, 38% have a Tesco Clubcard, 33% have a

Boots Advantage card, 20% have a Safeway ABC card


Anticipated change in online spending habits

- Increase significantly - 13%

- Increase slightly - 44%

- No change - 19%

- Decrease slightly - 1%

- Decrease significantly - 1%


Type of product most recently purchased:

- Books - 27%

- CDs - 12%

- Computer software - 10%

- Travel and holidays - 10%

- Tickets (events) - 7%

- Computer hardware - 6%

- Clothing - 4%

- Flowers - 4%

- Computer games - 2%

- Financial services - 2%

- Groceries - 2%

- Videos - 2%

- Insurance - 1%

- Mobile phones - 1%

- Toys - 1%


Types of products the internet will inspire people buy in the future:

- Books - 67%

- CDs - 61%

- Travel - 61%

- Tickets - 56%

- Computer software - 52%

- Computer hardware - 38%

- Computer games - 32%

- Groceries - 31%

- Videos - 31%

- Financial Services - 29%

- Clothing - 26%

- Flowers - 24%

- Cars - 15%

- Toys - 15%

- Property - 10%


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DETAILS OF THE UK INTERNET USER MONITOR(tm)


Designed to be the most extensive and statistically robust online market

research system in the UK, The UK Internet User Monitor(tm) provides

businesses with regular and reliable primary research and analysis on the

online market.


The methodology behind the survey has four important strengths:


* Size. Online polling allows the recruitment of a user sample that is

actually large enough to be statistically robust for the first time


* Selection. Pop-up technology used with the agreement of all sites involved

ensures that this sample is randomly - (not self-) selecting


* Breadth. The number of high traffic sites involved ensures that the survey

can cover key UK web sites, capturing a representative proportion of total

UK traffic during the two weeks


* Weighting. Crucially, Fletcher combines this online poll with traditional

offline polling to show how representative the online sample is of the UK

population as a whole.


More information about the UK Internet User Monitor(tm) is available at

http://www.fletch.co.uk/ukium


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COST


The core report, UK Internet User, contains the responses to over 100

questions and costs 995 GBP, or 1,995 GBP for an annual subscription.


The Complete Guide to the UK Internet User which includes modules on

different user groups costs 2,995 GBP or for an annual subscription plus

unlimited access to cross-tabulations 5,995 GBP. (All prices exclusive of

VAT).


For more information please visit http://www.fletch.co.uk, email

infofletch [dot] co [dot] uk (mailto:infofletch [dot] co [dot] uk)

 or call 0800 068 1101.


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ABOUT FLETCHER RESEARCH


The UK's leading new media analysis company, Fletcher Research helps

organisations understand the strategic implications of new media,

including the internet and digital TV.


****************************************************************************


FLETCHER RESEARCH CONTACT DETAILS


17 Rathbone Street, London W1P 1AF

T: 0171 631 0202 F: 0171 631 5252 E:

infofletch [dot] co [dot] uk (mailto:infofletch [dot] co [dot] uk)

Tube: Tottenham Court Road, Goodge Street

Visit http://www.fletch.co.uk/contact for a map


****************************************************************************


Press enquiries: e-mail Clive Savage (

csavagefletch [dot] co [dot] uk (mailto:csavagefletch [dot] co [dot] uk)

) or call

direct on 0171 631 9833. 



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