UKNM: Data on On-Site Games and traffic

[Vincent O'Keeffe]

Hi folks,


Don't know if this has been covered in the recent games debate, but could

someone tell me if there is anything more than anecdotal evidence linking

on-site games (Shockwave and the like) to web site traffic / popularity?


You know the types of useless brand-centric doo-hickeys I'm talking about.

Personally, I can see how having a game on your site might peak a user's

interest initially but since the majority of games that you find on sites

are rubbish, they won't bother playing it a second time. I mean, as a web

user, I have a choice with my time to play either Quake2 or wait to download

a particulalry awful version of Pac Man from a site. Why would I, or anyone

else, bother?


Now, I know some games can be quite compelling - quizzes, fantasy leagues

etc - but I'd like to know if the reflex to put games on a site to improve

traffic is based on reality or erroneous assumption.


Cheers,


Vincent

_______________________________________________________

Vincent O' Keeffe

Octagon Technologies Limited		Tel:	353 1 260 2497

Web-based Business Solutions		E-Mail:

vokoctagon [dot] ie

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