Re : UKNM: Ranty philosophy

[Ben Hedges]

>>>

Television is fantastic. I can sit back, turn the set on, and I feel happy

to watch the lights and listen to the sounds wash over me. I don't have to

think or feel, I can just allow the aerial to fill my brain with other

people's thoughts.>>>


Ah, there we have it. You can sit back...How long now have we been saying

that the reason there will never be total convergence is the simple fact

that we consume the media of internet and TV differently?


Yeah sure, if i want to sit back, relax and be entertained, then I'm much

more likely to settle down on a cosy sofa in front of the TV. However, if I

want information, I'll be sitting at my keyboard finding it. TV - Lean Back,

Web - Lean To


According to the latest round of NOP findings 8 of the top 10 activities for

home users are information based [exceptions being shopping and banking],

and all top 10 activities for business users are information based.....


So, not to lose the thread entirely, if we are using the internet to consume

our media differently, why would we _want_  TV style production values

anyway?


I'll go back in my box now :)


Ben.


Ben Hedges

It Counts Ltd

www.itcounts.co.uk



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