IAB Digital Foundation Course

Run over three days, the Digital Foundation course will provide you with a comprehensive digital overview.

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Date: 12 January 2010
Location: Internet Advertising Bureau, UK

New EU Proposals Threaten a Cookie Clampdown

Cookie image flickrA revision of EU privacy law could have a devastating effect on online advertising.

Under the new rules publishers must gain users' consent before placing cookies on their machines. Online ad practises like behavioural targeting, retargeting and audience segmentation will all be effected.

The change will see national governments having to:

"ensure that the storing of information, or the gaining of access to information already stored, in the terminal equipment of a subscriber or user is only allowed on condition that the subscriber or user concerned has given his/her consent, having been provided with clear and comprehensive information."

The EU are objecting to online advertisers collecting data without the users' knowledge. Common practice is to make users aware of cookie use through privacy policies posted in their small print. With ever-improving behavioural and semantic targeting relying on cookies, the EU's threats to step in if the industry doesn't regulate itself will raise concerns at publishers in an already-difficult advertising market. The gloves, it appears, are most definitely off.

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Chinwag's Practical Guide to Internships: An Introduction

Gordon: chinwag's first tech internThe benefits of having an intern are numerous. It’s not just cheap labour and someone to make the tea.

Many organisations are reaping the rewards that come with an internship and a skilled graduate.

It was a case of unknown territory when Chinwag took on Gregory, our first tech intern. It took time and effort to get him started, but the investment paid off and the work he did was invaluable.

So, in the sprit of this, we’ve created a series of blog posts, from an employer's perspective, that aim to cover everything you need to know about offering an internship.

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Online Ad Spend Overtakes Television

monopoly-e-commerce by danielbroche - http://www.flickr.com/photos/danielbroche/2258988806/Figures released from the Internet Advertising Bureau’s (IAB) bi-annual online advertising expenditure study, carried out in partnership with Pricewaterhouse Coopers (PwC) and the World Advertising Research Centre (WARC), makes for enlightening reading.

For the first time in the UK the internet has surpassed TV to become the single biggest advertising medium in the country.

Online adversiting spend overtook TV to become the UK's biggest advertising medium in the first half of 2009. It grew 4.6%, to £1.75 bn in H1, giving it a record market share of 23.5%.

Even as advertising experienced a 16.6% decline overall, online's ability to engage audiences, its measurability and a sturdy ROI is keeping the sector above water, where TV and other mediums have floundered and sunk.

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Ready Steady Email!

This half day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements.

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Date: 5 October 2009
Location: IAB Offices, UK

IAB Engage 2009

Now in its 5th spectacular year, IAB Engage will be back on Wednesday 11 November 2009, to expand your minds and flex those marketing muscles in the biggest and most influential conference the UK online and mobile advertising industry has ever seen.

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Date: 11 November 2009
Location: Mermaid Conference & Events Centre, UK

IAB Forum: Mobile

We’ve all heard how the mobile industry has expanded, we know consumers are ready to embrace the medium, we’ve seen hundreds of useful and not-so-useful apps popping up left, right and centre.

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Date: 26 August 2009
Location: IAB Offices, UK

IAB: Engage for Search

Search still holds the lions share of online adspend, is continuing to grow and will hold its own in the current economic climate.

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Date: 17 March 2009
Location: CBI Conference Centre, Centre Point Tower, UK

IAB: Engage for Social Media

Social media has long been making its mark on the communications plans of UK marketers, as an engaging, innovative and highly interactive online discipline.

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Date: 26 February 2009
Location: CBI Conference Centre, Centre Point Tower, UK

IAB B2B Forum: Maximise your B2B digital strategy for 2009

B2B marketing can be hugely different to consumer facing campaigns, particularly when using online advertising, but it can also be incredibly powerful when used correctly.

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Date: 21 January 2009
Location: IAB, UK

IAB/Microsoft Advertising Creative Showcase awards

In the third Creative Showcase seminar of 2008, we will present the winners from August - November.

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Date: 10 December 2008
Location: The Soho Hotel, UK

AOP IP and Copyright Forum: Who owns the content?

AOP’s forum on copyright and intellectual property on 20 November brings together legal experts to examine rights ownership behind online publishers’ businesses and its importance to their long-term success.

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Date: 20 November 2008
Location: IPC Media Offices, UK

IAB Engage 2008

In such a fast-paced, ever-evolving world, online is subject to extensive debate - changing behaviour, trends, bandwagons and the constant emergence of new advertising formats have been both a help and a hindrance to its development. One thing’s for sure, the web has come from nowhere in 10 years to challenge TV as the biggest marketing medium in the UK.

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Date: 12 November 2008
Location: Mermaid Conference & Events Centre, UK