social media

[INFOGRAPHIC] Individual is Better Than Exclusive: Why Luxury Brands Should Embrace Social Media

luxury brand

The terms “Luxury” and “Exclusivity” are often used, if not interchangeably, then at least with a high degree of overlap. Social networks, on the other hand, are all about openness and sharing. Shouldn’t luxury brands shun social marketing?

The experience of luxury brands like Tiffany & Co and Burberry suggest otherwise: social and mobile marketing have paid enormous dividends for both of those brands, so why the apparent contradiction?

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10 May 2012 by Kay Hammond

WEBCAST - Social CRM: What is it, and how can I implement it with CRM?

Confused about social CRM? This webcast from Sage will show you the methods, tools and best practice needed to implement an effective social CRM strategy - one with ROI you can prove.

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Date: 13 June 2012
Location: Online, UK

A masterclass on how to increase your sales through social media

Sales, Marketing and Customer Service are the three biggest reasons why companies must use social media. During this ½ day workshop you will understand how to make money using Social media and implement a strategy designed for your business.

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Date: 1 June 2012
Location: Central Working Bloomsbury, UK

#KittenCamp May Digital Shoreditch Special

#KittenCamp is a monthly meet-up for fans of fun online stuff to chat memes, drink beer and generally share some kitten love. We're here to share all the latest memes and fun viral content from the internets. This month we're celebrating Digital Shoreditch - come and join us IRL for a truly lolsome Monday night!

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Date: 28 May 2012
Location: Zigfrid von Underbelly, UK

The Science & Emotion of Social Media Marketing

The Emotion of Social: How to Identify & Reward Advocates is a free, interactive social media marketing webinar featuring an expert panel of speakers.

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Date: 20 June 2012
Location: Webinar, UK

The Science & Emotion of Social Media Marketing

The Science of Social: How to Analyse & Optimise Your Facebook Campaigns. A free, interactive social media marketing webinar featuring expert speakers.

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Date: 9 May 2012
Location: Webinar, UK

Google’s Latest Update has Implications for all Social Communications Online

social networks

Search has always been a part of the social communications mix, but with the emergence of Google+ and one of Google’s recent Panda updates we have seen an increase in the convergence of these digital worlds.

Many brands are looking to spread the risk of new updates from Google and associated implications and are rightly looking to spread their search strategy across as wide a mix of platforms as possible.

With the emergence of Google+, social media is ever more being considered as a result of the social signals that are being generated by gestures (likes, follows, shares etc) and content alike.

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30 April 2012 by Simon John

FREE WEBCAST - Inside the mind of the business buyer: Results of the 2012 Buyersphere Survey

Join this webcast for a free discussion of the findings of B2B Marketing's latest Buyersphere Report, and get invaluable insight into the behaviour of business buyers.

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Date: 31 May 2012
Location: Online, UK

On The Edge Manchester

Take part in an incredible journey of discovery as On The Edge hosts marketing’s leading figures, ensuring this provocative one-day conference and networking event is packed with insights guaranteed to get you and your team thinking. Challenging theories and questioning creativity is just the start.

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Date: 27 June 2012
Location: Radisson Edwardian, UK

Social Media Week returns to London, 24th-28th September 2012

SMWLDN

We have a VERY exciting announcement regarding the future of Social Media Week London, and we wanted you to be the first to know!

You may have already seen, the first few cities returning for September's Social Media Week lineup have been released. This September, London, Social Media Week's second largest city, will also be joining this initial lineup!

ChinwagFor three consecutive years, Chinwag has hosted SMW London which will be moving from February to it's new September home as of 2012 onwards.

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12 April 2012 by Lauren Macready

DigitalSurrey April

Joining us for DigitalSurrey's second birthday on April 17 will be globally-recognised business writer, lecturer and innovator, Mark Schaefer, Executive Director at Schaefer Marketing Solutions.

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Date: 17 April 2012
Location: The Maltings, UK

WEBCAST - Integrate email, social media and content strategies to drive event attendance

Join this Eloqua webcast to learn how to effectively nurture leads with an integrated email, social media and content marketing strategy and dramatically drive your event attendance.

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Date: 23 May 2012
Location: Online, UK

WEBCAST - Fragmentation: The customer journey in a multi-media world

Business buyers no longer get all their information from advertising in the business pages. This Mardevdm2 webcast will show you how to target these prospects through multi-media platforms and time your approach to perfection.

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Date: 25 April 2012
Location: Online, UK

On The Edge London

On The Edge is the one-day conference & networking event for marketing, communications and creative professionals hosting marketing’s leading speakers in an event designed to push the boundaries

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Date: 21 June 2012
Location: Congress Centre, UK

Chinwag Announces 'The Psychology of Online Influence' Conference, May 2012

Online Influence

Following on from the successful session during Social Media Week London, Chinwag is excited to announce a half-day conference, The Psychology of Online Influence taking place in central London in early May 2012, with tickets going on sale next week.

Big data provides ginormous quantities of information about user behaviour, analysing but interpreting this avalanche of information provides plenty of challenges for marketers. This event brings together the worlds of psychology, behavioural economics and statistical analysis to provide actionable insight.

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21 March 2012 by Sam Michel